Tuesday, August 13 6:30am – 7:00am

Outlook Running Club

Tuesday, August 13 7:00am – 6:30pm

Registration and Information Desk

Location: Sammons Registration
Tuesday, August 13 7:00am – 6:30pm

USO Charity Desk

Location: Sammons Registration
Tuesday, August 13 7:00am – 8:00am

Networking Breakfast

Tuesday, August 13 8:00am – 9:45am

General Session

Embracing Change and the Future of Fuels

After a record year of fuel profits, changes in export policy and facility vulnerabilities, what is in store for fuel marketers the remainder of this year and the start of 2020? OPIS Global Head of Energy Analysis Tom Kloza, known for forecasting the 2015 crude collapse, gives us his unique, candid and irreverent predictions for what is ahead.


Global Head of Energy Analysis
Oil Price Information Service (OPIS)

Intouch-CSP Customer Experience Award

Do your customers love you? Are they loyal? And what are you doing to differentiate your customer experience? Our 15th annual Intouch-CSP Insight Mystery Shop is expanding beyond execution into emotion, exploring the ways leading chains are creating a memorable consumer experience. Offering exclusive analysis of 10 leading chains, Intouch Insight CEO Cameron Watt shares what customers say they want from convenience stores—and who is delivering on their demands. The Intouch-CSP Customer Experience Award will be handed out to this year’s mystery shop winner.


President & CEO
Intouch Insight

Goodbye Clichés. Hello Real Marketing

Stop repeating those hackneyed marketing clichés: Best of breed, state-of-the-art, one-stop shop, silver bullet.  Marketing our stores is hard and often messy. It means creating a purpose and telling that story through your architecture, merchandising and customer engagement. Sounds simple? Well, consider that most convenience chains run diverse retail networks where stores vary in size, age, scale, and customer demographics. Clearly, crafting a clear message takes more than just some catchy buzzwords.


Helping to clear the cobwebs of clichés and craft a clear-eyed retail strategy, Outlook is excited to share some of the best marketers in our industry. 


Vice President, Retailer Relations
Winsight Media

Vice President Retail Operations
Maverik Inc.

Vice President Retail Operations
Wills Group

Vice President, Marketing
Tri Star Energy

Tuesday, August 13 10:00am – 11:00am

Innovation Forums 

Option 1:
Option 2:
Option 3: Loyalty 3.0 – Drive even more visits with 1-to-1 Marketing

In this session, learn how leading brands use machine learning and marketing automation to drive higher customer spend and visit frequency. The way customers want to be engaged has evolved. A more personalized and authentic approach is required to motivate a change in customer behavior. Walk away with an understanding of how loyalty 3.0 drives more visits.

Presented By:
Paytronix Systems
Option 4: Modern Digital Infrastructure for the Digital Storefront of the Future

Join Stuzo and leading Convenience and Fuel Retail executives for a thought provoking panel discussion on the current state of digital disruption, modern digital infrastructure to empower the enterprise to evolve and compete, and the digital storefront modalities that retailers see as most transformative.

Presented By:
Option 5:
Tuesday, August 13 11:00am – 11:30am

Networking Break

Tuesday, August 13 11:30am – 12:30pm

Innovation Forums

Option 1:
Option 2:
Option 3:
Option 4:
Option 5:
Tuesday, August 13 12:30pm – 1:30pm

Networking Lunch

Tuesday, August 13 1:00pm – 3:45pm

Spouse Special Events (choose 1 of 2)

Option 1: Spouse Event: Biltmore Revealed Tour and Chocolate/Red Wine Tasting

Sign up to tour the Biltmore house—including the archives and unrestored rooms—and learn how estate staff care for America’s largest home. Following the tour, enjoy a delectable wine and chocolate tasting.


1:00pm - 1:15pm - Check-in 


1:15pm - Departure 


1:30pm - 2:30pm - Tour


2:30pm - 3:30pm - Chocolate and red wine tasting


3:30pm - Departure 


3:45pm - Arrival to Omni Grove Park 

Option 2: Spouse Event: Fresh Floral Arrangement Workshop

Learn from floral design experts how they create the must-see fresh floral arrangements for the Biltmore house and pick up some techniques to impress family and friends at your next event.


1:00pm - 1:15pm - Check-in 


1:15pm - Departure 


1:30pm - 3:30pm - Workshop


3:30pm - Departure 


3:45pm - Arrival to Omni Grove Park 

Tuesday, August 13 1:30pm – 3:00pm

Networking Lounge and Free Time

Sometimes at a conference, you just need some free time. Use this nonscheduled, unstructured time to check email, exercise or connect with fellow attendees in the Networking Lounge.  

Tuesday, August 13 3:00pm – 4:30pm

General Session

Will CBD Save Your Bottom Line?

The CBD (cannabidiol) market is surging, moving out of the shadows and into mainstream retail. Big-name drug retailers CVS and Walgreens have announced they will carry the nonintoxicating CBD products, and industry analysts predict the market could hit $22 billion in sales by 2022.


Is CBD a new category for convenience, and will it help shore up declines in tobacco and fuel? Learn answers to those questions as we explore the legal and regulatory hurdles and hear what it will take to develop this new category in your stores. In an exclusive fireside chat, Bonnie Herzog, managing director of equity research for Wells Fargo, and Brent Johnson, chief executive officer, Hoban Law Group, a law firm versant in the area of CBD and cannabis, explore CBD's potential in the brick-and-mortar space.


During the session, we'll cover the following:


•              What exactly is CBD?


•              What are the market opportunities?


•              What is the likely regulatory landscape? 


Managing Director of Equity Research
Wells Fargo Securities, LLC

Chief Executive Manager
Hoban Law Group

Tuesday, August 13 4:30pm – 6:00pm

Special Events (choose 1 of 2)

Option 1: A Touch of Home Kits: USO Packing Event

Join Outlook Leadership and its spotlight charity, USO of North Carolina, in packing “A Touch of Home Kits” for military members who are being deployed. What better way to extend your reach than to provide support to our nation’s military? We will pack various snacks and personal items in bags, along with notes written by you. All participants will fold small flags that fit into the pockets of service members’ uniforms when they are in the fields and act as a constant reminder that their country is with them and that they are connected to home. This fun event requires no prior experience and will change the way you think about snacks and what flags mean to our warriors when they are away from home. Our goal is make 1,000 kits. These kits are critical elements of building morale and letting our military know how much we appreciate their sacrifice. Please join us.


Option 2: Mergers & Acquisitions in the Convenience-Store Sector: Should I Stay or Should I Go Now?

The convenience-store sector continues to experience a period of rapid consolidation. National and regional operators, foreign strategic buyers and institutional private-equity investors, among others, have had a voracious appetite to grow through acquisition and investment in the space. The evolution of the modern convenience store has come full circle as valuations have reached heightened levels even at a time when industry operators face numerous headwinds, unprecedented competition and potential disruption by Amazon and others. In this timely and informative panel discussion, senior investment bankers will moderate a panel of top industry consolidators as they discuss the current cycle of convenience-store M&A and the future opportunities and challenges facing those looking to invest capital in the industry. 

Tuesday, August 13 6:00pm – 7:30pm

Networking Reception

Outlook Leadership prides itself on placing you among the “right” people. This top-to-top networking reception is placed in a relaxed, executive setting. The atmosphere alone is sure to kick off some important discussions.

Tuesday, August 13 7:30pm – 8:00pm

Dinner on Your Own

Be sure to check the Outlook Event App for hotel and local restaurant suggestions!