Monday, August 08 6:15am – 12:30pm

Special Events

Every activity within the OL agenda is an opportunity to expand your professional network. Whichever you choose, you'll be surrounded by the convenience industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun.

Approximately 5-7 weeks prior to the Conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.

Please note, pre-registration for special events is required. You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Golf Tournament

Sign up to play golf at the Omni Grove Park Golf Course, where you can build meaningful business relationships while enjoying breathtaking views. Prepare for some light competition and an unforgettable morning. 

  • 6:30am-7:30 am - Breakfast, check-in and warmup
  • 7:30am-7:45am - Cart assignments and rules
  • 8:00am - Tournament begins
  • 12:30pm-2:00pm - Networking lunch
Biltmore Estate: House and Gardens Tour

Sign up to tour the Biltmore house and view the magnificent beauty of the house and gardens. This excursion includes a self-paced, self-guided audio tour of the restored rooms of the Biltmore house, America's largest privately owned residence.

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Departure
  • 8:30am-11:45am - Tour
  • 11:45am - Departure
  • 12:15pm - Arrive at Omni Grove Park Inn
Historical Asheville Tour

This tour includes: The Folk Art Center on the Blue Ridge Parkway which features the Southern Highland Craft Guild artists’ works which represents the finest in traditional mountain and contemporary American crafts. The upper level features a revolving exhibit of local and regional collections. Then a visit to Biltmore Village, a community of unique boutiques, restaurants and galleries; You’ll also enjoy a windscreen tour of downtown Asheville with free time to peruse the myriad shops just before your return to The Grove Park Inn.

  • 8:00am-8:30am - Check-in and breakfast
  • 8:30am - Departure
  • 9:00am-11:30am - Tour
  • 12:00pm - Arrival to Omni Grove Park Inn
Guided Waterfall Hike

The Falls at Dupont State Forest is located between the charming towns of Hendersonville and Brevard. The 10,000-acre Dupont State Forest is home to more than 90 miles of trails, leading adventurous hikers to beautiful waterfalls, tranquil mountain lakes and rushing streams. On this moderate hike, your friendly guides will take you to three of these splendid waterfalls, which were featured in the movies "The Last of the Mohicans" and more recently "The Hunger Games." 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Bus departure
  • 8:45am-11:15am - Hike
  • 11:15am - Bus departure
  • 12:00pm - Arrival to Omni Grove Park Inn
Scenic Horseback Riding

Experience fresh mountain air, breathtaking scenery and an old-fashioned down-home friendliness when you go horseback riding in North Carolina's Blue Ridge Mountains. 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Bus departure
  • 8:45am-11:00am - Horseback riding
  • 11:30am - Bus departure
  • 12:00pm - Arrival to Omni Grove Park Inn
Electric Bike Tour

With electric wings at your back you’ll soar up the steep hills and inclines of Asheville’s historical districts. This 3-4 hour tour starts and ends at the Omni Grove Park Inn and in between encompasses some of the back streets of Asheville with stories of important facts, quirky Asheville history and past residents and famous historical properties. 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Departure
  • 8:00am-11:45am - Tour
  • 12:00pm - Arrival to Omni Grove Park Inn
Painting Class
  • 8:30-9:00am - Check-in and breakfast
  • 9:15am-11:15am - Painting class
Explore Asheville!

There's more to life than the climb—there's the view. Come up for air in Asheville. There's something unexpected around every bend. Make plans to go outside the ballroom when you visit Asheville for Outlook Leadership conference and find yourself immersed in its unmistakable mountain vibe.

Attractions and activities, 
Arts and Culture,
Spa at Omni Grove Park,
Golf at the Omni Grove Park, 

Monday, August 08 7:00am – 7:00pm

Registration & Information Desk

Location: Vanderbilt Wing Registration Desk
Presented By:
Juul Labs
Keurig Dr Pepper
McLane Company, Inc.
Monday, August 08 7:30am – 9:00am

Special Events Breakfast

Location: Grand Ballroom A
Monday, August 08 12:00pm – 1:15pm

Special Events Lunch

Location: Grand Ballroom A
Monday, August 08 1:30pm – 2:15pm

Innovation Forums (Choose 1 of 3)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite. 

Future Proofing your Store to Drive Long Term Success

Learn from leading convenience fuel retailers how they have embraced foodservice, successfully executed mobile ordering, deployed customer self-checkout, and virtualized the store to speed innovation and simplify operations. Deliver the right customer experience in the face of rapid change. 

Presented By:
NCR Corporation
Loyalty is an Outcome, Not a Program

Imagine if loyalty wasn’t a program, wasn’t an initiative, but was run as a line of business. Customer loyalty is an outcome and must be treated as an integral part of your business. Learn more about what it takes to make loyalty an extension of your brand, operationalized across your business, with proof of outcomes straight down to a P&L.

Presented By:
Your Brand Experience: Expectation Vs. Execution

Are industry challenges clouding how your brand experience is perceived? Join us as we explore the latest findings from Steritech's 2022 C-Store Industry Assessment- mystery assessments of the leading C-store brands. The results may surprise you.

Presented By:
Monday, August 08 2:15pm – 2:30pm

Networking Break

Monday, August 08 2:30pm – 4:30pm

Opening General Session

Securing The Future: Unmasking Cybercriminals and the Triple Threat Facing Business and You

A global pandemic. Unprecedented and unrelenting cyberattacks. Where you may see uncertainty, Theresa sees a future of technology innovation and hope—which is why this is not your typical “gloom and doom” security talk. Be prepared instead for the fascinating, true-crime style approach @TrackerPayton was known for on the CBS hit show Hunted and stories that are as entertaining as they are useful, with immediately actionable strategies for keeping your business, your people and your data secure.

With real-world examples and practical strategies that you don’t have to be a technologist to understand, Theresa explains how criminals leverage the blockchain, cryptocurrency, metaverse and augmented reality, cloud, artificial and open-source intelligence, 5G, the internet of things, and even deep fakes to conduct their tradecraft. Her deep knowledge of cybercrime tactics will help you spot and avoid the traps and ransomware strategies that will cost the world an estimated $10 trillion USD by 2025, and her prescient predictions for the future will help you prepare.


First Female White House CIO, Leading Cybersecurity Expert

Presented By:
McLane Company, Inc.
Connecting Marketing and Technology to Create a Digitally-Enabled Guest Experience

The convergence of marketing and technology is key to success in c-stores. Specifically, focusing on the consumer journey, fostering user engagement, and frictionless mobile ordering/order-ahead functionality are the building blocks for building an engaging digitally-enabled guest experience.

In this panel, c-store marketers and technologists will share their journey to create these experiences for customers—what’s worked, what hasn’t, and what the future holds.


Executive Vice President

Editor, Convenience Group | Moderator
Winsight, LLC

Presented By:
Monday, August 08 4:45pm – 5:30pm

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Option 1
Presented By:
InComm Payments
Protecting Your Consumer and You: Navigating Liability Law

This Innovation Forum will present and discuss the evolution of liability law and the impact on the products and services your stores offer daily. Previous voluntary standards are becoming law and together we will discuss how to navigate these changes to remain in compliance and protect your consumers and your business. BIC has taken a leadership role with ASTM International and CPSC Laws and Standards and will lead this forum.

Presented By:
BIC Consumer Products
Option 3
Presented By:
Connected Convenience: 5 Million Reasons to Become a Digital-First Brand

Today’s shopper expects a fast and frictionless experience at the pump, online and in-store, and they also expect you to use the data they trust you with to deliver a personalized experience back to them. Join this conversation with Art Sebastian, VP of Digital Experiences at Casey’s to learn how the nation’s third-largest convenience retailer gained over 5 million loyalty members in just two years by shifting to a digital-first strategy that keeps the customer experience front and center. 

Presented By:
Monday, August 08 5:30pm – 6:30pm

Networking Reception

Location: Mountain View Terrace

Join industry leaders in the Networking Lounge to toast a great day and enjoy unprecedented networking.

Monday, August 08 6:30pm – 9:00pm

Networking Dinner

Location: Mountain View Terrace

The Blue Mountain Ridge views will be appreciated during dinner on the terrace but so will the great business discussion and continued networking.