3 days of insights and inspiration.
7:45am – 6:00pm

Registration & Information Desk

7:45am – 8:45am

Networking Breakfast

Location: Grand Ballroom A
9:00am – 10:30am

General Session

A Discussion Around Labor

It’s no secret that the workforce has changed over the last few years. In this engaging session we'll hear from an industry leader on the changing workforce, examine the challenge in hiring, and more to bring back real solutions to your teams. 


Trend Spotter, Workforce Strategist, and Management Renegade

10:15am – 10:30am

Networking Break

10:30am – 11:15am

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Option 1
Presented By:
Digital ROI: Creating a Path for Digital Success

As consumer preferences shift to digital throughout the retail and foodservice markets, there are opportunities to increase ROI and customer satisfaction with a digital engagement strategy. On the flip side, delaying digital engagement risks losing market share.

Presented By:
Industry M&A Valuations: It’s Not as Easy as Just a Multiple

This session will include an update on the M&A activity in the rapidly consolidating petroleum marketing and convenience store industries and a discussion of what’s driving valuations in the current marketplace. The session will also explore the different types of valuation multiples that are often quoted for industry transactions and the factors that cause multiples to differ from one transaction to another. From conversations we’ve had with companies in the industry, some have shared that they are confused by the wide range of valuation multiples they’re hearing about.  This session will explain how to interpret the numbers and how companies are really valued in M&A transactions. There will be ample time for participants to ask questions.

Presented By:
Matrix Capital Markets Group, Inc.
The Future of Fuels

Fuel and convenience locations are ground zero for consumer sentiment regarding inflation and the impact on their daily lives. Fuel cost, supply instability, and ESG-focused shareholders are driving the conversation, leaving fuel and convenience marketplaces forced to quickly adapt to keep high-volume traffic into their stores. Listen as speakers review current and future liquid fuel alternatives that can help address cost, decarbonization, and supply in both consumer and commercial transportation, and explore innovative opportunities for retailers to take advantage of the evolving consumer mindset. 

Presented By:
Growth Energy
11:15am – 2:15pm

OL Connect: All Attendee Networking Lunch

Location: Grand Ballroom BC
12:00pm – 2:00pm

Invite Only: 1:1 Networking Meetings

Location: Vanderbilt Terrace
1:00pm – 3:15pm

Significant Other Special Events

Chocolate, Art & Beverage Tour

You’ll be wowed in this taste sensation tour! Included is a guided tour of one of Asheville’s local chocolatiers while they sort, roast, crack, winnow, grind, conche and temper chocolate in small batches at the factory. Then we are off to watch an amazing artist as they create a beautiful work of art. You’ll meet the artist, watch the processes and have plenty of time for questions and answers. Also included is a visit to one of Asheville’s beverage producers. 

  • 12:00pm-12:30pm - Check-in
  • 1:00pm - Departure
  • 2:00pm-3:00pm - Tour
  • 3:30pm - Arrival to Omni Grove Park Inn
Clay Craft Class

An introductory class to learn the craft of molding polymer clay with famed instructor Barbara. You’ll create the masterpiece during the class, and then your item will be cured and returned to you the following day.

  • 1:00pm-1:15pm - Check-in
  • 1:30pm-3:30pm - Clay Class
Explore Asheville!

There's more to life than the climb—there's the view. Come up for air in Asheville. There's something unexpected around every bend. Make plans to go outside the ballroom when you visit Asheville for Outlook Leadership conference and find yourself immersed in its unmistakable mountain vibe.

Attractions and activities, https://www.exploreasheville.com/things-to-do/ 
Shopping, https://www.exploreasheville.com/things-to-do/shopping/ 
Arts and Culture, https://www.exploreasheville.com/things-to-do/arts/
Dining, https://www.exploreasheville.com/foodtopia/
Spa at Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/wellness
Golf at the Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/golf 

2:15pm – 3:00pm

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Insights to Action: Digitizing Your Approach to Independent Convenience

The data you need to win! As CPG brands and convenience retailers look for ways to stand out, it's becoming imperative to use data to make smart decisions. But once you have the right data, how do you action it? With the right tools, you can transform your approach and drive sales.

In this session, we’ll take a look at how category leading CPG brands are using Skupos to modernize how they stock, promote, and sell in independent convenience through programs that encourage retailer action.

Presented By:
Option 2
Presented By:
Raymond James
The "New" Normal for Retailers

How are your shoppers shifting their dollars and spend? Learn from our panel on how they are adjusting with the economic headwinds we are all facing and how they target, defend and win back their customers and share of the wallet every day!

Presented By:
Managing Your Cash Ecosystem

Let’s be honest, managing your cash costs money. In today’s world of increased labor costs and gas prices, you can reduce that burden by implementing a full-service store cash management solution (merging your ATM management, cash deposit pick-ups and processing, provisional credit via SmartSafe technology, and strapped cash and change delivery). This leads to increased efficiencies, better risk mitigation and less disruptions throughout the day. By taking a holistic approach, you can simplify your vendor management and increase your bottom line.

Presented By:
3:00pm – 3:15pm

Networking Break

3:15pm – 4:45pm

General Session

Intouch-CSP Customer Experience Award

Do your customers love you? Are they loyal? And what are you doing to deliver and differentiate your customer experience? Our 16th annual Intouch Insight-CSP Operational Audit and Mystery Shop evaluates a cross section of store execution and looks at some of the challenges the industry is facing. Offering exclusive analysis of 10 leading chains, Intouch Insight President & CEO Cameron Watt shares what customers want from convenience stores, how convenience stores are meeting their demands, and how new channels are impacting everyone.  The Intouch-CSP Customer Experience Award will be handed out to this year’s winner.


President & CEO
Intouch Insight

Presented By:
Altria Group Distribution Company
Power 20: Fuels

Patrick De Haan, head of petroleum analysis, has been called one of the most accurate fuel forecasters in the U.S. and has been analyzing fuel prices and trends at GasBuddy for 13 years. In this "Power 20" session Patrick will discuss current fuel trends including gasoline and diesel prices, motor fuel taxation, fuel demand, pipelines and more.


Head of Petroleum Analysis

An Afternoon with Mia Hamm

Two-time Olympic Gold Medalist and two-time FIFA Women's World Cup Champion, Mia Hamm is hailed by ESPN as the greatest female athlete of the past 40 years. Mia was youngest woman to ever appear in a match for the US Senior Squad at just 15 years old and during her illustrious career playing for the national team shattered a litany of American records. Join Amanda Buehner as she talks with Mia Hamm on shattering records, her unmatched success as a marketing icon, and elite teamwork in the environment of high preforming sports.


American Two-Time Olympic Gold Medalist, Two-Time FIFA Women's World Cup Champion

Presented By:
Juul Labs
4:45pm – 6:00pm

Happy Hour

Location: Mountain View Terrace
6:30pm – 9:00pm

Dinner on Your Own