Adrian Butler is Chief Information Officer for Casey’s General Store. In this role, he leads the digital, data, loyalty and rewards business areas and serves as the most senior technology leader accountable for technology transformation and strategy, innovation, delivery, and cyber security. Adrian joined Casey’s in June 2020 with more than 25 years of progressive leadership experience in IT. Most recently, Adrian was Senior Vice President, Chief Information Officer, Dine Brands Global, parent company to Applebee’s and IHOP restaurants. Previously, he also served as Vice President in the Technology Services division of Target Corporation. He started his IT career serving as an officer in the United States Air Force, leaving as a Captain. Following his Air Force career, Adrian has had experience in IT across several industries including financial services/insurance, hospitality and retail.
Sessions for Adrian Butler
Connecting Marketing and Technology to Create a Digitally-Enabled Guest Experience
The convergence of marketing and technology is key to success in c-stores. Specifically, focusing on the consumer journey, fostering user engagement, and frictionless mobile ordering/order-ahead functionality are the building blocks for building an engaging digitally-enabled guest experience.
In this panel, c-store marketers and technologists will share their journey to create these experiences for customers—what’s worked, what hasn’t, and what the future holds.
Digital ROI: Creating a Path for Digital SuccessLocation: Eisenhower
As consumer preferences shift to digital throughout the retail and foodservice markets, there are opportunities to increase ROI and customer satisfaction with a digital engagement strategy. On the flip side, delaying digital engagement risks losing market share.
General Session Speaker
An invitation-only event designed for leaders to network, elevate their business and gain strategic insights through influential speakers inside and outside the industry.Request an Invitation