Innovation Forum Speaker

Brad Duesler

Founder & CEO

Food Concepts, Inc.

Session Description

Part I: Product Ideas For Covid-19 Safety

Covid-19 has hit our industry hard and it is incumbent on all of us to provide a safe environment for our employees and customers. As a manufacturer of merchandisers for brand experiences we have turned our focus to design and build solutions to help convenience retailers in this effort. Here we illustrate some of these concepts such as: branded face masks, personal barriers, hand sanitizing stations, safe distancing floor graphics, plastic glove box holders at the pumps, full-service pop up stations and many more.

Part II: Delivery and Curbside Pickup During Covid-19

Many retailers have developed and tested 3rd party delivery and curbside pick-up services. But with Covid-19 these initiatives have been accelerated for the industry. Here we explore solutions to consider as these convenience services are likely to stay around long after Covid-19 is over.

Part III: RollerGrill Strategies During Covid-19

During Covid-19 many self service foodservice offerings have been forced to close. Among those are roller-grills. Based on Technomics research there is good reason to believe that once self service formats are restored, consumers will return to previous buying habits. in the meantime here is a strategy for you to merchandise packaged products on your grill to keep those grill sales rolling.


Brad Duesler is the Founder and CEO of Food Concepts, Inc.. Since 1991, FCI has established itself as a leader in the design and fabrication of premier merchandisers and store decor providing foodservice consumers with exceptional brand experiences at retail.

Brad has over 40 years of direct retailing food experience. Prior to starting FCI, he was the Director of Marketing for PDQ Food Stores, Director of Marketing for Rocky Rococo restaurants and President of Panhandler’s Pizza of Colorado.

Brad serves on several boards including; FCI, Ideal Builders, CRM, and Friends of the Henry Vilas Zoo. Brad is also the recipient of Middleton Good Neighbor Award and Optimist International Lifetime Achievement Award and been a featured speaker at NACS events.

Brad is a graduate from the University of Wisconsin – Madison, with a degree in Agricultural Economics.