General Session Speaker

Dawn Boulanger

Vice President, Marketing
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Tri Star Energy

Dawn is the Vice President of Marketing for Tri Star Energy, leading the marketing and merchandising efforts for the company’s retail brands – Twice Daily and White Bison Coffee.  A 30-year veteran of the restaurant industry, Dawn joined Tri Star Energy nearly three years ago to focus on the evolution of Twice Daily and to help lead the strategic development and launch of White Bison Coffee.

With experience in marketing, operations, and brand management, Dawn knows the importance of understanding your target audience, executing against your brand promise and delivering a great guest experience!

Dawn holds a BS in Business Administration from Middle Tennessee State University. Time out of the office is spent with her husband and teenage daughter, attending concerts, and cheering on her favorite sports teams – the Tennessee Titans and the Nashville Predators.