Stop repeating those hackneyed marketing clichés: Best of breed, state-of-the-art, one-stop shop, silver bullet. Marketing our stores is hard and often messy. It means creating a purpose and telling that story through your architecture, merchandising and customer engagement. Sounds simple? Well, consider that most convenience chains run diverse retail networks where stores vary in size, age, scale, and customer demographics. Clearly, crafting a clear message takes more than just some catchy buzzwords.
Helping to clear the cobwebs of clichés and craft a clear-eyed retail strategy, Outlook is excited to share some of the best marketers in our industry.