Donna Hood Crecca



Session Description

The State of C-store Foodservice: What’s Now, What’s Next

Screenshot from 2021-03-08 15-37-05Despite remaining open during the COVID-19 pandemic, the convenience channel was not immune to the severe downturn in foodservice sales. As the nation strives to move forward, join Technomic Principal Donna Hood Crecca for current insights on new consumer behaviors and demands and how best to revive – or re-invent – your foodservice program to compete in a very different marketplace.


Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s Convenience Store Practice as well as its Adult Beverage Practice, and is founder of its Cannabis Practice. As Principal, Donna develops research-based insights and recommendations for leading and emerging supplier and operator companies to enhance their go-to-market and product development programs and strategies. She is a veteran of the foodservice and drinks industries, having covered and consulted for the restaurant, foodservice, convenience store, beverage and beverage alcohol markets for nearly two decades.