Graeme Newell


602 Communications

Session Description

Neuroscience Insights into the Crazy Ways our Brains Make Money Decisions

A lot of us believe our financial decisions are primarily based on a reasoned evaluation of hard data, but new neuroscience research is revealing that we primarily make money decisions with our subconscious brain. 

In this fun and example-packed presentation, neuroscience researcher Graeme Newell reveals the latest revelations from the science of behavioral finance. You’ll learn to recognize the subtle behavioral clues that a money decision may be based on.  Graeme reveals the moments when we’re most vulnerable to impulsive decision making and how to get back on track before it costs us.



Graeme Newell is an author, speaker and the president of 602 Communications, a neuroscience research and consulting firm that specializes in behavioral finance.  Graeme shows audiences how to make smarter money decisions using the latest brain science insights.

Graeme utilizes a new generation of neuroscience technology that uncovers the very strange ways our very flawed human brains make decisions. Using brain scanning machines such as EEGs and MRIs, he gets direct feedback on the effectiveness of human decision making. Graeme doesn’t just ask customers their preferences, he peers inside their brains to see which emotion centers are lit up.

Graeme has delivered more than 400 speeches at events in 25 countries around the world. His presentation makes complicated brain science simple and fun. Most importantly, he leaves audiences with a toolkit of actionable tactics they can put to use right on the front lines.

Graeme Newell has done speaking, research and consulting for corporations across the globe, including: GE, Disney, Sony, CBS, Madison Square Garden, Comcast, and Universal Studios.