According to the NACS, industry merchants spent $11 billion on credit card fees in 2018. Credit card companies, well aware of the high cost of customer acquisition, used a significant share of those revenues to fund branded rewards programs – building cardholder loyalty and continued spending to enhance profit margins.
Notably, none of those fees enhanced customer loyalty for the merchants who paid them.
Recognizing merchants’ continuing drive to reduce processing fees, this session will reveal new strategies to leverage payment mechanisms that dramatically reduce transaction costs – while concurrently helping to grow customer loyalty. These strategies enable merchants to:
•Mitigate interchange fees and redirect a share of the savings to boost loyalty programs – and enhance margins
• Leverage private label payments – both gift and debit – to create a cohesive payment experience that’s easy, engaging, even fun for customers
• Create a simple, cohesive mobile experience for consumer, including mobile payment and order-ahead
The convenience industry’s premier, invitation-only event, that you cannot afford to miss.Request an Invitation