Headliner &
Advisory Council

Mark Samuels

Vice President Retail

Dash In

Session Description

The New Rules of Retail After Coronavirus

Convenience retail will never be the same after COVID-19. Even after the virus has been defeated and some semblance of normalcy returns, consumers will display new shopping behaviors learned in isolation. Ways in which people travel and meet could change as researchers learn more about the disease.

In this presentation, a panel of some of the industry’s most forward-looking retailers discuss how technology and creative thinking can help bring people and products back together safely, from mobile checkout to a blockchain-powered supply chain and more.



Mark Samuels is an Operations Executive with over 30 years of experience in the Foodservice, Convenience, and Retail Industries.  Mark has served in the role of Vice President of Retail Operations for The Wills Group Companies since 2011; and leads the Company’s Operations of Dash In Food Stores, Splash In Car Wash, SMO Motor Fuels, and Potomac Energy Holdings.

During Mark’s 22-year career at The Wills Group, he held many positions that included Operations, Marketing, Pricing, and Administration.  He has also been a key player in both developing and implementing strategies for the organization’s Business Models, Site Expansion and Financial Growth.

Recently, the Wills Group has focused on transforming its Retail Brands Dash In Food Stores and Splash In Car Wash; that is the focus of our future growth.  Dash In has received accolades for its new “Neighborhood” store concept and have pushed the envelope with c-store innovation with design and their food menu.

Mark Holds an Executive MBA from Loyola College of Maryland and undergraduate degrees in Hotel and Restaurant Management, Business Management and Psychology.