Lessons of Rapid Response: How To Lead In A Time Of Flux
When the coronavirus pandemic hit, business as we know it was irreparably disrupted. Robert Safian takes us inside the radical rethinking that occurred in key organizations and among top leaders across the economy. Drawing from exclusive interviews with CEOs of Airbnb, Delta, GM, One Medical, Target, Verizon and more, Safian presents seven lessons of rapid response that every leader should embrace.
Robert Safian is one of the most sought-after speakers, moderators, and interviewers in the modern business. From leadership positions at Fast Company, Time, Fortune and Money, to incisive analysis across multiple TV networks, podcasts and digital platforms, Safian has been lauded as an unparalleled source of insight on the future of the global enterprise. He is not only among the most acclaimed publishing executives in history but has deep relationships across the C-suite in multiple industries, accessing the cutting-edge developments that are reshaping our world.
For decades Safian has chronicled thousands of odds-defying organizations and leaders, uncovering their secrets of success. He synthesizes their lessons into eye-opening and thoroughly entertaining presentations filled with compelling storytelling. He is warm and approachable, and an expert at working with event organizers to personalize his presentations for each audience. Whether assessing a startup in Detroit, the tech scene in Palo Alto or an iconoclast in Shanghai, Safian is constantly translating what is next and new to the mainstream. By presenting stories of the people behind innovative business thinking, he provides hope to millions of talented professionals, entrepreneurs and leaders that meaningful change is possible.
Safian has been propelled by a reputation for near-clairvoyant prediction. He was the first editor to put Facebook's Mark Zuckerberg on a magazine cover and covered Airbnb, Netflix and Uber long before they were household names. For nearly twelve years he led the influential, award-winning business magazine Fast Company, turning it into the world's leading progressive business media brand. He was named Editor of the Year by Adweek, and earned the highly coveted National Magazine Award for Magazine of the Year in 2014, beating out rivals including The New Yorker, The Atlantic, The New York Times Magazine and more.
Prior to Fast Company, Safian was the executive editor for Time and Fortune and headed Money as its chief editor for six years. He is a frequent guest on CBS, CNN, CNBC, MSNBC and other TV networks.
His latest projects include The Flux Group, an advisory firm that is driving awareness of new business practices to both individual companies and mass-market audiences; The Flux Network, a special invitation-only community of leading thinkers, creative collaborators and idea generators; and a highly-anticipated forthcoming book on the reinvention of business that is identifying how leaders at all levels can best adapt and thrive in today’s high-flux environments and turn disruption to their advantage.
Safian has also built a reputation as one of today’s top interviewers, conducting onstage dialogues with many of the world's most intriguing leaders including the CEOs of Starbucks, Nike, Target, Ford, Pepsico, Pixar, Walmart.com, Chobani, Under Armour, J Crew, Soulcycle, Casper, Pinterest, Warby Parker and more, plus celebrities including Kate Hudson, Serena Williams, Chelsea Clinton, Princess Reema Bint Bandar of Saudi Arabia, Dwayne "The Rock" Johnson, Sarah Jessica Parker, Jordan Spieth, Jared Leto, Alicia Keys and more. He has been a keynote presenter at events ranging from SxSW Interactive to the United Nation's Global Accelerators Council, the National Retail Federation's "Big Show" to the Cannes Lions Advertising Festival, HSM Brazil to The World Congress on Intelligent Transport.
In addition to all of Safian's wide experiences, pool of knowledge, and deft storytelling skills, he is also warm, approachable, and an expert at working with event organizers to personalize his presentations for each audience.