Innovation Forum Speaker

Wayne Lin

Co-founder & COO


Session Description

Entering a New Era for Retail

As we near the end of 2020, the retail industry as a whole is facing an undeniable shift in consumer purchasing behavior. From growing consumer demand for digital solutions, to declining consumer demand for fuel, brick and mortar retailers are now faced with unfamiliar challenges, requiring innovation in order to beat out the competition. In this new era, data optimization tools that harness the power of personalized pricing will play a pivotal role in a retailer’ success. 

In this session, Wayne Lin, Co-founder and COO of GetUpside will expand on how successful retailers can remain competitive in a digital age where price sensitivity and personalization will indefinitely out-weigh loyalty.


Wayne is an inventor, product manager, and entrepreneur whose products and companies have made real-world impacts for nearly two decades.  

Wayne co-founded GetUpside in 2016 to personalize brick-and-mortar commerce and help communities thrive. In his role as COO, Wayne leads product, marketing, and operations as the company helps earn hundreds of millions of dollars in profit for merchants and cash back for users.

This inclination to positively affect the world around him echoed in his work as Vice President of Product Management at Opower from 2010 to 2015, which was later acquired by Oracle. Helping people save energy, Wayne was responsible for Demand Side Management (DSM) solutions, outbound and personalization platforms, and analytics.

Before Opower, Wayne worked in product management and product marketing at Google from 2005 to 2010, with a focus on online display advertising technologies. Wayne honed the skills to take on that role early in his career at ZS Associates, where he worked in forecasting and sales and marketing strategy from 2002 to 2005.

Parallel to his professional experience, Wayne founded a not-for-profit company and patented five different technologies. His company, ecoLightbulbs, sold compact fluorescent light bulbs at-cost that helped people save $750,000 in electricity bills and removed 4,000 tons of CO2 from the atmosphere. Similarly, Wayne’s patents help people save energy and offer businesses the tools to streamline their processes.

Wayne received his MBA from Wharton at the University of Pennsylvania and his BA in Applied Mathematics and Economics from Northwestern University.