Innovation Forums

Take a deeper dive into the challenges facing c-stores

Tuesday, November 14

8:00 am–9:00 am

Innovation Forums (Choose 1 of 6)

Learning is a lifelong journey, and leadership is no different. For Outlook 2017, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one who is emerging in your organization’s C-suite.

Option 1 (INDUSTRY PANEL): The Workforce: From Liability to Asset

Location: Salon A

Hiring, training and retention can be the biggest weaknesses—and expenses—of a retail brand. But done right, it can also be its biggest tool for profitability and operational success. This session will tackle both regulatory labor issues such as minimum wage and overtime as well as innovative solutions to reduce employee turnover, attract the best team members and even enhance community relations.

Meelad Al-Arashi

VP of Creative & Brand Experience
Kreative Partners

Alaina Lancaster

Associate Editor, Foodservice Content Group
Winsight Media

Mitch Morrison

Vice President of Retailer Relations
Winsight Media

Alex Olympidis

President of Operations
Family Express Corp.

John C. Strickland, Jr.

Wayne Oil Co., Inc.

Moderator: Alaina Lancaster, Associate Editor, Foodservice Content Group, Winsight Media , Mitch Morrison, Vice President of Retailer Relations, Winsight Media
Option 2: Altria Legislative Update

Presented by: Altria Group Distribution Company

Location: Salon B

The importance of legislative engagement and advocacy to your business.

Eric Barker

Government Affairs
Altria Client Services LLC

John Hoel

Government Affairs
Altria Client Services LLC

Dan Smith

Regional Director External Affairs
Altria Group Distribution Company

Option 3: Improve Your Cash Game

Presented by: CPI – Crane Payment Innovations

Location: Castile 6

Cash management can be one of the most important aspects of a retail business. Working with reliable, trusted partners to assist with this task can provide peace of mind even for the smallest retailer. In roundtable format, this cash management technology forum will discuss the application of customized technology solutions for improving operational efficiency and driving profitability. Learn how rapidly growing companies from all industries are implementing better cash management practices across their businesses, and how finding trusted partners put their minds at ease. Make your way to this insightful breakout session early, as the first 20 attendees will receive $10 Brink’s gift cards!

Mark Greenawalt

Sr. Director, Global Retail Safe Business

Mike Shufeldt

VP, Managed Services
Brink's Incorporated

Jeffery Treadway

Vice President, Field Business Development
Brink's Incorporated

Option 4: Crowdsourced: How Retailers Worked with GasBuddy During Hurricanes Harvey and Irma

Presented by: GasBuddy

Location: Salon C

America turned to GasBuddy during Hurricanes Harvey and Irma. Motorists used the app to find and report stations that had fuel, and state and federal agencies utilized GasBuddy’s data on outages. This effort was further enhanced by working directly with large retailers who directly submitted information about their stores. Hear from representatives of GasBuddy and its partners about the value of crowdsourcing vital information during natural disasters.

Frank Beard

Analyst/Evangelist, Convenience Store and Retail Trends

Brandon Lawrence

Senior Fuel Analyst
Murphy USA

Stephanie Paseur

Pricing Coordinator
Motiva Enterprises

Option 5 – Strategic Planning: Investment, Structure, Diversification and Liquidity Strategies to Maximize Long-term Value

Presented by: Trefethen Advisors

Location: Salon D

Maximizing long-term shareholder value is a function of a number of inter-related variables. Investment decisions and strategic initiatives are influenced by macro factors such as general economic conditions, state of the capital markets, commodity markets, consumer trends, technology and micro factors such as the company’s current financial condition, corporate structure, the owner’s objectives (risk, liquidity, wealth transfer/protection, and others). This conversational and exploratory session will provide business owners and managers with a conceptual framework to define strategic objectives and develop/execute a strategic plan consistent with those objectives.

William V. Trefethen

Managing Partner
Trefethen Advisors

Abbie Westra

Director, Retail Content Group & Editor-in-Chief, CSP Magazine
Winsight Media

Option 6 (INDUSTRY ICONS): A Message to the Next Generation of Leaders – Part 1: Panel Discussion

Presented by: Convenience Valet

Location: Salon E

Outlook’s Next Gen Leaders Forum is a rare opportunity for next generation leaders to interact and learn from some of convenience industry’s most respected and veteran business-leaders. The Forum is split into two segments to maximize participant interaction with a selection of industry icons who have made a difference in their organization and in the industry. Following icon presentations in Part 1, participants identify which industry leader they wish to spend an hour with in roundtable discussion the following day. The individual small group discussions with icon will allow inquiring minds to candidly talk about issues, ask specific questions, and make a direct person-to-person connection with leaders of the convenience store community.

Ieva Grimm


Bob Myers

Chairman of the Board
Casey’s General Stores Inc.

Stewart Spinks

The Spinx Company, Inc.

Lynn Wallis

President & CEO
Wallis Companies

Tom Welch

Chairman of the Board
Maverik Inc.

Malik Yousif

President - Operations
MalikYousif Sons Petroleum, Inc.

Moderator: Ieva Grimm, President, SYNERGE