SEB Professional North America

SEB Professional North America


15501 Red Hill Ave. STE 200
Tustin, CA 92780
United States



Three brands. One company.

SEB PROFESSIONAL is comprised of WMF, Schaerer, and Curtis and our passion for coffee fuels millions of people taking on their day. We support convenience retailing, as well as commercial and noncommercial foodservice. Our machines can be found virtually anywhere coffee can be consumed out of home!

We are excited to showcase our renowned bean-to-cup platform with Schaerer's Coffee Art C. Additionally, we will be presenting two new products, the WMF 5000 S+ espresso machine with automatic cleaning, and Curtis Genesis bean to cup machine.

SEB Professional North America New Products

The WMF 5000 S+ represents a feat of modern engineering for the fully-automatic espresso machine category. New technologies including the Auto Clean system incorporated into the 5000 S+ puts it in a l...


President | General Manager

Chief Revenue Officer, SEB Professional North America