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Innovation Forum Speaker

Gaurang "G-Man" Maniar

Executive Director of Marketing
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Company

The Wills Group

Gaurang Maniar (G-Man) is the Executive Director of Marketing at The Wills Group, a family-owned company since 1926 with expertise in convenience retailing, fuels marketing, and commercial real estate, operating over 300 stores in the Mid-Atlantic region.

G-Man is a results-driven entrepreneurial leader with over 21 years of experience in multi-format retail marketing. Most recently, he was employed as the Senior Director of Marketing for Total Wine & More where he developed the overall marketing and media strategy for the company. Additionally, he also led the marketing efforts for all strategic initiatives, new store growth, experiential events, and new customer acquisition. During his time at the company, he helped propel the company from about $800 million annually in revenues to almost $5 billion in 2020. He also helped lead Total Wine & More’s expanded ecommerce business and worked to build out the digital platform including the mobile app and websites.

Prior to joining Total Wine, he spent 6 years with Giant Eagle and Get Go in Pittsburgh, working in both the grocery and convenience channels at that company. G-Man started his career at Blinds to Go and spent 6 years there after receiving his MBA from Temple University in 2000.

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