Sterling Hawkins


CART (Center for Advancing Retail & Technology)

Sterling Hawkins is a business leader, entrepreneur and investor
living at the intersection of in-store and online. As a 5th generation
retailer whose family name is synonymous with retail and consumer focused
innovation, he currently runs innovation for the Center for Advancing
Retail & Technology (CART), evaluating over a thousand new retail
technology companies every year.
In 2004, Sterling co-founded, launched and sold his first retail technology
company, Convena. Since he has worked with clients on best practices
in consumer marketing, loyalty and retail technology including Mitsubishi,
M&M Meat Shop, Procter & Gamble and many others. Through CART,
he has partnered with universities including Stanford, Cornell and the
University of Texas to incorporate the future of retail into their curricula,
and as a go-to-market channel for relevant startups.
Sterling spends his time mobilizing a network of startups, investors and retailers, actively shaping
the future of retail for the betterment of business, communities and the human
condition. Currently living in Los Angeles, Sterling speaks at business conferences around the
world, and has been seen in ABC Money, Fastcompany, RetailWire and Forbes.