Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand leadership platform, Modern Arena.
For 28 years, Greg held marketing, design, and innovation leadership positions at NIKE. His role in the rise of marketing and design through that period was recognized when Fast Company named him one of the Most Creative People in Business.
Greg brought all of his brand experience to the world last year through his best-selling book Emotion by Design: Creative Leadership Lessons From a Life at Nike, published around the world in 13 languages.
Today as founder and principal of Modern Arena, Greg advises Fortune 500 brands, startups, and nonprofits on creating brand strength, business growth, and social impact. He engages teams ranging from Apple, Google, and Netflix, to Lego, and Target, on how to build stronger emotional bonds through branding and creativity.
In addition, he is the Branding and Marketing instructor at the University of Oregon's Lundquist College of Business, and a member of the Board of Trustees for the Minneapolis College of Art and Design.
