Sessions for Mitch Morrison
Outlook Exclusive Research: What About My Store?
With online purchasing and customer dis-loyalty surging, the brick-and-mortar convenience industry is in flux. In a channel laden with under-capitalized legacy locations, some chains are pouring millions of dollars into new store designs and remodels, while others are exiting at an historic pace.
Underscoring this tension are the stores themselves. In a groundbreaking study, CSP and Technomic deliver key insights on internal growth strategies and store design – from mobile ordering and self-checkout to drive-thru and car wash. We also delve into capital investment initiatives and external growth strategies including NTIs, acquisitions and divestitures of underperforming assets.
This exclusive report captures potential strategies for multiple business models, from small, gas-free urban stores to expansive suburban sites with seating. Driving this dynamic presentation is the fundamental question: How must the convenience industry evolve its assets and offerings to compete effectively in the new age of retail?
Goodbye Clichés. Hello Real Marketing
Stop repeating those hackneyed marketing clichés: Best of breed, state-of-the-art, one-stop shop, silver bullet. Marketing our stores is hard and often messy. It means creating a purpose and telling that story through your architecture, merchandising and customer engagement. Sounds simple? Well, consider that most convenience chains run diverse retail networks where stores vary in size, age, scale, and customer demographics. Clearly, crafting a clear message takes more than just some catchy buzzwords.
Helping to clear the cobwebs of clichés and craft a clear-eyed retail strategy, Outlook is excited to share some of the best marketers in our industry.
Retailer Executive Panel: Do You Still Have It?
Our panel of top executives dives into the dramatic changes that have ruptured the world of retailing, creating a seismic gulf between the growing and the going. As multiples continue to drive some to the exit doors, others are enjoying historic success. In this session we talk to some of the best, understanding how they are reshaping their business models to adapt to the changing customer and altering retail landscape.
The convenience industry’s premier, invitation-only event, that you cannot afford to miss.Request an Invitation