Sunday, August 11 12:00pm – 6:30pm

Registration and Information Desk

Location: Sammons Registration
Sunday, August 11 5:00pm – 6:30pm

Early Arrival Reception

This premier top-to-top networking event is a conference favorite because it provides an initial gathering with industry colleagues—old and new. Enjoy fabulous hors d’oeuvres and beverages while surrounded by a magnificent backdrop of the Blue Ridge Mountains. This is the perfect opportunity to reconnect and have a casual, enlightening conversation before setting off for dinner at one of the many resort options.

Sunday, August 11 6:30pm – 7:00pm

Dinner on Your Own

Be sure to check the Outlook Event App for hotel and local restaurant suggestions!

Monday, August 12 7:00am – 8:00pm

Registration and Information Desk

Location: Sammons Registration
Monday, August 12 7:00am – 8:00pm

USO Charity Desk

Location: Sammons Registration
Monday, August 12 7:00am – 8:30pm

Continental Breakfast for Activity Participants 

Monday, August 12 8:00am – 12:00pm

Special Events (choose 1 of 6)

Every activity within the OL agenda is an opportunity to expand your professional network. Whichever you choose, you'll be surrounded by the convenience industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun.

 

Approximately 8-10 weeks prior to the Conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.

 

Please note, pre-registration for special events is required. You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Option 1: Golf Tournament

Sign up to play golf at the Omni Grove Park Golf Course, where you can build meaningful business relationships while enjoying breathtaking views. Prepare for some light competition and an unforgettable morning.

 

6:30am - 7:30am Breakfast, check-in and warmup 

 

7:30am - 7:45amCart assignments and rules

 

8:00amTournament begins (Shotgun Start) 

 

12:30pm - 2:00pm Networking lunch 

Option 2: Biltmore Revealed House and Rooftop Tour

Sign up to tour the Biltmore house—including the archives and unrestored rooms—and learn how estate staff care for America’s largest home. Discover a century of preservation efforts, including room restoration projects, and what it took to provide the hospitality enjoyed by family and friends. Then make your way up the stairs to see breathtaking views on the rooftop. Following the tour, enjoy some treats and shopping at Biltmore's Antler Hill Village. 

 

8:00am - 8:30amCheck-in and breakfast 

 

8:30am - 8:45am - Bus loading

 

8:45am - Bus departure

 

9:00am - 11:00am  Hike

 

11:00am - 11:45amStop by creamery for drink 

 

11:45am - Bus departure

 

12:00pm - Arrival to Omni Grove Park 

Option 3: Guided Hike at Biltmore House

Enjoy a refreshing hike as you explore Biltmore house’s beautiful landscape, forests and farmlands on the historic west side of the estate. A visit to Biltmore's own creamery will follow, where you can  enjoy housemade smoothies and treats.

 

8:00am - 8:30amCheck-in and breakfast

 

8:30am - 8:45am - Bus loading

 

8:45am - Bus departure

 

9:00am - 11:00am - Hike

 

11:00am - 11:45amStop by creamery for drink 

 

11:45am - Bus departure

 

12:00pm - Arrival to Omni Grove Park 

Option 4: Guided River Float Trip

Start your morning with a refreshing guided tour on a 3-mile rafting river trip. 

 

8:30am - 9:00am - Check-in and breakfast 

 

9:00am - 9:15am - Bus loading

 

9:15am - Bus departure

 

9:30am - 11:45am - River float

 

11:45am - Bus departure

 

12:00pm - Arrival to Omni Grove Park 

Option 5: Shooting Clays Experience 

Test your sharpshooting ability and learn from trained instructors during this unique sporting clays clinic at the Biltmore house.

 

8:30am - 9:00am - Check-in and breakfast 

 

9:00am - 9:15am - Bus loading

 

9:15am - Bus departure

 

9:30am - 11:45am - Shooting clays

 

11:45am - Bus departure

 

12:00pm - Arrival to Omni Grove Park 

Option 6: Vine to Wine Tour and Tasting 

Discover how Biltmore grapes became award-winning wines while visiting areas on the estate not normally seen by guests. Experience a trip to the vineyards, as well as a walking production tour and abundant opportunities to sample a variety of wines. The Biltmore house comprehensive tour concludes with a Premium Grand Tasting Seminar featuring some of Biltmore's highest-rated vintages accompanied by a selection of artisanal cheeses and chocolate truffles. 

 

9:00am - 9:30am - Check-in and breakfast 

 

9:30am - 9:45am - Bus loading

 

9:45am - Departure 

 

10:00am - 12:00pm - Tour and tasting

 

12:00pm - Departure 

 

12:15pm - Arrival to Omni Grove Park 

Monday, August 12 12:30pm – 2:30pm

Networking Lunch

Monday, August 12 2:00pm – 2:30pm

New Attendee Welcome & Introduction to Outlook

Monday, August 12 2:30pm – 3:30pm

All Attendee Mixer 

With a special welcome extended to our first time participants, all conference attendees meet in the Networking Lounge to kick off an amazing  Outlook Leadership Conference. Everyone – retailers and sponsors - reunite with old friends and make new connections as we get the conference off to a great start. 

Monday, August 12 3:45pm – 5:30pm

General Session

“Special Report: The Era of Disruption: Is Your Business Built for Growth?”

With online purchasing and customer dis-loyalty surging, the brick-and-mortar convenience industry is in flux. In a channel laden with under-capitalized legacy locations, some chains are pouring millions of dollars into new store designs and remodels, while others are exiting at an historic pace.

 

Underscoring this tension are the stores themselves. In a groundbreaking study, CSP and Technomic deliver key insights on internal growth strategies and store design – from mobile ordering and self-checkout to drive-thru and car wash. We also delve into capital investment initiatives and external growth strategies including NTIs, acquisitions and divestitures of underperforming assets.

 

This exclusive report captures potential strategies for multiple business models, from small, gas-free urban stores to expansive suburban sites with seating. Driving this dynamic presentation is the fundamental question: How must the convenience industry evolve its assets and offerings to compete effectively in the new age of retail? 

Speakers:

Principal
Technomic

Vice President, Retailer Relations
Winsight Media

Value Creation: The Changing Role of Real Estate

Real estate ownership has long been a fundamental component of shareholder value creation in the c-store industry. Disruption brought by advances in technology and the resulting changes in consumer behavior have forced retailers to reexamine nearly all aspects of their business as they look to build a sustainable company for the next decade and beyond. In this session, George Overstreet and Tom Kelso will discuss the role of real estate in value creation now and in the future with the goal of challenging conventional assumptions.  

Speakers:

President
Matrix Capital Markets Group

Walker Professor in Growth Enterprises
University of Virginia, McIntire School of Commerce

Monday, August 12 5:30pm – 6:00pm

Networking Break

Monday, August 12 6:00pm – 6:45pm

General Session

Resilient Leadership: Prepare Today - Prevail Tomorrow

From global and domestic terrorist threats to natural disasters, we face new risks to our individual, community and economic security each day. And while no one can predict what’s around the corner, we can prepare. Lt. Gen. Honoré believes that strong leadership, guided by clarity of purpose and practical tactics, are the keys to overcoming adversities by being better prepared and more resilient. In this presentation, Gen. Honoré connects his 37 years of decorated military leadership—including the crucial role in managing New Orleans’ relief efforts post Hurricane Katrina. He uses the natural disasters and man-made tragedies dominating global headlines to reveal critical strategies. In the process, he transforms individuals and helps organizations prepare, react, and rebound effectively, so they can move forward with success. 

Speakers:
Monday, August 12 6:45pm – 7:15pm

Meet & Greet with Lt. General Russel L. Honoré, USA (Ret.) 

Monday, August 12 6:45pm – 7:30pm

Networking Reception

Join industry leaders in the Networking Lounge to toast a great day and enjoy unprecedented networking.

Monday, August 12 7:30pm – 9:00pm

Networking Dinner

The mountain views will be appreciated during dinner on the terrace—as will great business discussions and continued networking.

Tuesday, August 13 6:30am – 7:00am

Outlook Running Club

Tuesday, August 13 7:00am – 6:30pm

Registration and Information Desk

Location: Sammons Registration
Tuesday, August 13 7:00am – 6:30pm

USO Charity Desk

Location: Sammons Registration
Tuesday, August 13 7:00am – 8:00am

Networking Breakfast

Tuesday, August 13 8:00am – 9:45am

General Session

Embracing Change and the Future of Fuels

After a record year of fuel profits, changes in export policy and facility vulnerabilities, what is in store for fuel marketers the remainder of this year and the start of 2020? OPIS Global Head of Energy Analysis Tom Kloza, known for forecasting the 2015 crude collapse, gives us his unique, candid and irreverent predictions for what is ahead.

Speakers:

Global Head of Energy Analysis
Oil Price Information Service (OPIS)

Intouch-CSP Customer Experience Award

Do your customers love you? Are they loyal? And what are you doing to differentiate your customer experience? Our 15th annual Intouch-CSP Insight Mystery Shop is expanding beyond execution into emotion, exploring the ways leading chains are creating a memorable consumer experience. Offering exclusive analysis of 10 leading chains, Intouch Insight CEO Cameron Watt shares what customers say they want from convenience stores—and who is delivering on their demands. The Intouch-CSP Customer Experience Award will be handed out to this year’s mystery shop winner.

Speakers:

President & CEO
Intouch Insight

Goodbye Clichés. Hello Real Marketing

Stop repeating those hackneyed marketing clichés: Best of breed, state-of-the-art, one-stop shop, silver bullet.  Marketing our stores is hard and often messy. It means creating a purpose and telling that story through your architecture, merchandising and customer engagement. Sounds simple? Well, consider that most convenience chains run diverse retail networks where stores vary in size, age, scale, and customer demographics. Clearly, crafting a clear message takes more than just some catchy buzzwords.

 

Helping to clear the cobwebs of clichés and craft a clear-eyed retail strategy, Outlook is excited to share some of the best marketers in our industry. 

Speakers:

Vice President, Retailer Relations
Winsight Media

Vice President Retail Operations
Maverik Inc.

Vice President Retail Operations
Wills Group

Vice President, Marketing
Tri Star Energy

Tuesday, August 13 10:00am – 11:00am

Innovation Forums 

Option 1:
Option 2:
Option 3: Loyalty 3.0 – Drive even more visits with 1-to-1 Marketing

In this session, learn how leading brands use machine learning and marketing automation to drive higher customer spend and visit frequency. The way customers want to be engaged has evolved. A more personalized and authentic approach is required to motivate a change in customer behavior. Walk away with an understanding of how loyalty 3.0 drives more visits.

Presented By:
Paytronix Systems
Option 4: Modern Digital Infrastructure for the Digital Storefront of the Future

Join Stuzo and leading Convenience and Fuel Retail executives for a thought provoking panel discussion on the current state of digital disruption, modern digital infrastructure to empower the enterprise to evolve and compete, and the digital storefront modalities that retailers see as most transformative.

Presented By:
Stuzo
Option 5:
Tuesday, August 13 11:00am – 11:30am

Networking Break

Tuesday, August 13 11:30am – 12:30pm

Innovation Forums

Option 1:
Option 2:
Option 3:
Option 4:
Option 5:
Tuesday, August 13 12:30pm – 1:30pm

Networking Lunch

Tuesday, August 13 1:00pm – 3:45pm

Spouse Special Events (choose 1 of 2)

Option 1: Spouse Event: Biltmore Revealed Tour and Chocolate/Red Wine Tasting

Sign up to tour the Biltmore house—including the archives and unrestored rooms—and learn how estate staff care for America’s largest home. Following the tour, enjoy a delectable wine and chocolate tasting.

 

1:00pm - 1:15pm - Check-in 

 

1:15pm - Departure 

 

1:30pm - 2:30pm - Tour

 

2:30pm - 3:30pm - Chocolate and red wine tasting

 

3:30pm - Departure 

 

3:45pm - Arrival to Omni Grove Park 

Option 2: Spouse Event: Fresh Floral Arrangement Workshop

Learn from floral design experts how they create the must-see fresh floral arrangements for the Biltmore house and pick up some techniques to impress family and friends at your next event.

 

1:00pm - 1:15pm - Check-in 

 

1:15pm - Departure 

 

1:30pm - 3:30pm - Workshop

 

3:30pm - Departure 

 

3:45pm - Arrival to Omni Grove Park 

Tuesday, August 13 1:30pm – 3:00pm

Networking Lounge and Free Time

Sometimes at a conference, you just need some free time. Use this nonscheduled, unstructured time to check email, exercise or connect with fellow attendees in the Networking Lounge.  

Tuesday, August 13 3:00pm – 4:30pm

General Session

Will CBD Save Your Bottom Line?

The CBD (cannabidiol) market is surging, moving out of the shadows and into mainstream retail. Big-name drug retailers CVS and Walgreens have announced they will carry the nonintoxicating CBD products, and industry analysts predict the market could hit $22 billion in sales by 2022.

 

Is CBD a new category for convenience, and will it help shore up declines in tobacco and fuel? Learn answers to those questions as we explore the legal and regulatory hurdles and hear what it will take to develop this new category in your stores. In an exclusive fireside chat, Bonnie Herzog, managing director of equity research for Wells Fargo, and Brent Johnson, chief executive officer, Hoban Law Group, a law firm versant in the area of CBD and cannabis, explore CBD's potential in the brick-and-mortar space.

 

During the session, we'll cover the following:

 

•              What exactly is CBD?

 

•              What are the market opportunities?

 

•              What is the likely regulatory landscape? 

Speakers:

Managing Director of Equity Research
Wells Fargo Securities, LLC

Chief Executive Manager
Hoban Law Group

Tuesday, August 13 4:30pm – 6:00pm

Special Events (choose 1 of 2)

Option 1: A Touch of Home Kits: USO Packing Event

Join Outlook Leadership and its spotlight charity, USO of North Carolina, in packing “A Touch of Home Kits” for military members who are being deployed. What better way to extend your reach than to provide support to our nation’s military? We will pack various snacks and personal items in bags, along with notes written by you. All participants will fold small flags that fit into the pockets of service members’ uniforms when they are in the fields and act as a constant reminder that their country is with them and that they are connected to home. This fun event requires no prior experience and will change the way you think about snacks and what flags mean to our warriors when they are away from home. Our goal is make 1,000 kits. These kits are critical elements of building morale and letting our military know how much we appreciate their sacrifice. Please join us.

 

Option 2: Mergers & Acquisitions in the Convenience-Store Sector: Should I Stay or Should I Go Now?

The convenience-store sector continues to experience a period of rapid consolidation. National and regional operators, foreign strategic buyers and institutional private-equity investors, among others, have had a voracious appetite to grow through acquisition and investment in the space. The evolution of the modern convenience store has come full circle as valuations have reached heightened levels even at a time when industry operators face numerous headwinds, unprecedented competition and potential disruption by Amazon and others. In this timely and informative panel discussion, senior investment bankers will moderate a panel of top industry consolidators as they discuss the current cycle of convenience-store M&A and the future opportunities and challenges facing those looking to invest capital in the industry. 

Tuesday, August 13 6:00pm – 7:30pm

Networking Reception

Outlook Leadership prides itself on placing you among the “right” people. This top-to-top networking reception is placed in a relaxed, executive setting. The atmosphere alone is sure to kick off some important discussions.

Tuesday, August 13 7:30pm – 8:00pm

Dinner on Your Own

Be sure to check the Outlook Event App for hotel and local restaurant suggestions!

Wednesday, August 14 7:00am – 11:30am

Registration and Information Desk

Location: Sammons Registration
Wednesday, August 14 7:00am – 10:30am

USO Charity Desk

Location: Sammons Registration
Wednesday, August 14 7:00am – 8:15am

Networking Breakfast

Wednesday, August 14 8:15am – 9:15am

General Session

Two Super Bowl Rings and Positive Comps?? How Peyton Manning Became a Leader On and Off the Field

Born into a football family and selected with the first overall pick in the 1998 draft, the legendary quarterback faced high expectations that raw talent alone couldn't satisfy. The future Hall of Famer will reveal how he became a leader on the gridiron and as a successful operator of 31 franchises, striving to live by his credo: "The Most Valuable Player is the one who makes the most players valuable." (If you’re not up on football trivia, Manning is the only five-time NFL MVP.) Being interviewed by Winsight's Chris Keating, a notorious Giants fan, Manning will also likely settle once and for all the debate over who's the better QB, him or his brother Eli.

Speakers:

Two-Time Super Bowl-Winning Quarterback & Five-Time NFL MVP

Wednesday, August 14 9:15am – 9:45am

Networking Break

Wednesday, August 14 9:15am – 9:45am

Photo Opportunity with Peyton Manning

Wednesday, August 14 9:45am – 11:40am

General Session

Retailer Executive Panel: Do You Still Have It?

Our panel of top executives dives into the dramatic changes that have ruptured the world of retailing, creating a seismic gulf between the growing and the going. As multiples continue to drive some to the exit doors, others are enjoying historic success. In this session we talk to some of the best, understanding how they are reshaping their business models to adapt to the changing customer and altering retail landscape.

Speakers:

Vice President, Retailer Relations
Winsight Media

Senior Vice President Merchandising & Marketing
QuickChek Corporation

President
EG America LLC

Senior Vice President, General Manager of Get Go
Giant Eagle Inc

Executive Vice President
Delek US Holdings

Creating the Future of Commerce

In a world of accelerating change, where we are going and how do we build our organizations to thrive there?

 

Robots, AI and other emerging technologies of the fourth industrial revolution offer the opportunity and risk of transforming the retail industry. Embracing this future for ourselves and our organizations first requires one thing: innovation thinking. As a fifth-generation retailer turned retail futurist, Sterling has worked firsthand with countless retail businesses, including Mitsubishi, P&G and Wakefern, to develop leadership, processes and culture to achieve breakthrough performance amid unprecedented change. Take a journey through the retail value chain with the latest case studies, technologies and business models. And learn how to cultivate innovation thinking to gain perspective and clarity as we create new consumer experiences and redefine what retail is. 

Speakers:

Co-founder
CART (Center for Advancing Retail & Technology)