Sunday, August 11 12:00pm – 6:30pm

Registration and Information Desk

Sunday, August 11 5:00pm – 6:30pm

Early Arrival Reception

This premier top-to-top networking event is a conference favorite because it provides an initial gathering with industry colleagues—old and new. Enjoy fabulous hors d’oeuvres and beverages while surrounded by a magnificent backdrop of the Blue Ridge Mountains. This is the perfect opportunity to reconnect and have a casual, enlightening conversation before setting off for dinner at one of the many resort options.

Sunday, August 11 6:30pm – 7:00pm

Dinner on Your Own

Be sure to check the Outlook Event App for hotel and local restaurant suggestions!

Monday, August 12 6:00am – 12:00pm

Option 1: Golf Tournament

Monday, August 12 7:00am – 8:00pm

Registration and Information Desk

Monday, August 12 7:00am – 8:00pm

USO Charity Desk

Monday, August 12 7:00am – 8:30pm

Continental Breakfast for Activity Participants 

Monday, August 12 8:00am – 12:00pm

Special Events (choose 1 of 4)

Every activity within the OL agenda is an opportunity to expand your professional network. Whichever you choose, you'll be surrounded by the convenience industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun.

 

Approximately 8-10 weeks prior to the Conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.

 

Please note, pre-registration for special events is required. You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Option 1: Golf Tournament
Option 2: Biltmore House Tour
Option 3: Guided Hike
Monday, August 12 8:00am – 12:00pm

Option 2: Biltmore House Tour

Monday, August 12 8:30am – 12:00pm

Option 3: Guided Hike

Monday, August 12 12:30pm – 2:30pm

Networking Lunch

Monday, August 12 2:00pm – 2:30pm

New Attendee Welcome & Introduction to Outlook

Monday, August 12 2:30pm – 3:30pm

All Attendee Mixer 

With a special welcome extended to our first time participants, all conference attendees meet in the Networking Lounge to kick off an amazing  Outlook Leadership Conference. Everyone – retailers and sponsors - reunite with old friends and make new connections as we get the conference off to a great start. 

Monday, August 12 3:45pm – 5:30pm

General Session

Outlook Exclusive Research:  What About My Store?

With online purchasing and customer dis-loyalty surging, the brick-and-mortar convenience industry is in flux. In a channel laden with under-capitalized legacy locations, some chains are pouring millions of dollars into new store designs and remodels, while others are exiting at an historic pace.

 

Underscoring this tension are the stores themselves. In a groundbreaking study, CSP and Technomic deliver key insights on internal growth strategies and store design – from mobile ordering and self-checkout to drive-thru and car wash. We also delve into capital investment initiatives and external growth strategies including NTIs, acquisitions and divestitures of underperforming assets.

 

This exclusive report captures potential strategies for multiple business models, from small, gas-free urban stores to expansive suburban sites with seating. Driving this dynamic presentation is the fundamental question: How must the convenience industry evolve its assets and offerings to compete effectively in the new age of retail? 

Speakers:

Principal
Technomic

Vice President, Retailer Relations
Winsight Media

A Conversation with George Overstreet, Jr.
Speakers:

President
Matrix Capital Markets Group

Walker Professor in Growth Enterprises
University of Virginia, McIntire School of Commerce

Monday, August 12 5:30pm – 6:00pm

Networking Break

Monday, August 12 6:00pm – 6:45pm

General Session

Technology and Industrial Revolution 4.0  
Monday, August 12 6:45pm – 7:30pm

Networking Reception

Join industry leaders in the Networking Lounge to toast a great day and enjoy unprecedented networking.

Monday, August 12 7:30pm – 9:00pm

Networking Dinner

The mountain views will be appreciated during dinner on the terrace—as will great business discussions and continued networking.

Tuesday, August 13 6:30am – 7:00am

Outlook Running Club

Tuesday, August 13 7:00am – 6:30pm

Registration and Information Desk

Tuesday, August 13 7:00am – 6:30pm

USO Charity Desk

Tuesday, August 13 7:00am – 8:00am

Networking Breakfast

Tuesday, August 13 8:00am – 9:45am

General Session

Embracing Change and the Future of Fuels
Speakers:

Global Head of Energy Analysis
Oil Price Information Service (OPIS)

Intouch-CSP Customer Experience Award

Do your customers love you? Are they loyal? And what are you doing to differentiate your customer experience? Our 15th annual Intouch-CSP Insight Mystery Shop is expanding beyond execution into emotion, exploring the ways leading chains are creating a memorable consumer experience. Offering exclusive analysis of 10 leading chains, Intouch Insight CEO Cameron Watt shares what customers say they want from convenience stores—and who is delivering on their demands. The Intouch-CSP Customer Experience Award will be handed out to this year’s mystery shop winner.

Speakers:

President & CEO
Intouch Insight

Goodbye Clichés. Hello Real Marketing

Stop repeating those hackneyed marketing clichés: Best of breed, state-of-the-art, one-stop shop, silver bullet.  Marketing our stores is hard and often messy. It means creating a purpose and telling that story through your architecture, merchandising and customer engagement. Sounds simple? Well, consider that most convenience chains run diverse retail networks where stores vary in size, age, scale, and customer demographics. Clearly, crafting a clear message takes more than just some catchy buzzwords.

 

Helping to clear the cobwebs of clichés and craft a clear-eyed retail strategy, Outlook is excited to share some of the best marketers in our industry. 

Speakers:

Vice President, Retailer Relations
Winsight Media

Vice President Retail Operations
Maverik Inc.

Vice President Retail Operations
Wills Group

Tuesday, August 13 10:00am – 11:00am

Innovation Forums (Options Coming Soon!)

Tuesday, August 13 11:00am – 11:30am

Networking Break

Tuesday, August 13 11:30am – 12:30pm

Innovation Forums (Options Coming Soon!)

Tuesday, August 13 12:30pm – 1:30pm

Networking Lunch

Tuesday, August 13 1:30pm – 3:00pm

Networking Lounge and Free Time

Sometimes at a conference, you just need some free time. Use this nonscheduled, unstructured time to check email, exercise or connect with fellow attendees in the Networking Lounge.  

Tuesday, August 13 1:45pm – 3:00pm

Spouse Special Events (Coming Soon!)

Tuesday, August 13 3:00pm – 4:30pm

General Session

Tuesday, August 13 4:30pm – 6:00pm

Option 1: “A Touch of Home Kits”: USO Packing Event

Join Outlook Leadership and its spotlight charity, USO of North Carolina, in packing “A Touch of Home Kits” for military members who are being deployed. What better way to extend your reach than to provide support to our nation’s military? We will pack various snacks and personal items in bags, along with notes written by you. All participants will fold small flags that fit into the pockets of service members’ uniforms when they are in the fields and act as a constant reminder that their country is with them and that they are connected to home. This fun event requires no prior experience and will change the way you think about snacks and what flags mean to our warriors when they are away from home. Our goal is make 1,000 kits. These kits are critical elements of building morale and letting our military know how much we appreciate their sacrifice. Please join us.

 

Tuesday, August 13 4:30pm – 6:00pm

Special Events (choose 1 of 2)

Option 1: “A Touch of Home Kits”: USO Packing Event

Join Outlook Leadership and its spotlight charity, USO of North Carolina, in packing “A Touch of Home Kits” for military members who are being deployed. What better way to extend your reach than to provide support to our nation’s military? We will pack various snacks and personal items in bags, along with notes written by you. All participants will fold small flags that fit into the pockets of service members’ uniforms when they are in the fields and act as a constant reminder that their country is with them and that they are connected to home. This fun event requires no prior experience and will change the way you think about snacks and what flags mean to our warriors when they are away from home. Our goal is make 1,000 kits. These kits are critical elements of building morale and letting our military know how much we appreciate their sacrifice. Please join us.

 

Tuesday, August 13 6:00pm – 7:30pm

Networking Reception

Outlook Leadership prides itself on placing you among the “right” people. This top-to-top networking reception is placed in a relaxed, executive setting. The atmosphere alone is sure to kick off some important discussions.

Tuesday, August 13 7:30pm – 8:00pm

Dinner on Your Own

Be sure to check the Outlook Event App for hotel and local restaurant suggestions!

Wednesday, August 14 6:00am – 7:00am

Outlook Running Club

Wednesday, August 14 7:00am – 11:30am

Registration and Information Desk

Wednesday, August 14 7:00am – 10:30am

USO Charity Desk

Wednesday, August 14 7:00am – 8:15am

Networking Breakfast

Wednesday, August 14 8:15am – 9:15am

General Session

“Beyond the Huddle: Winning Leadership Ideas From Peyton Manning’s Playbook”

Born into a football family and selected as the first overall pick in the 1998 draft, the legendary quarterback faced high expectations that raw talent alone couldn't satisfy. The future Hall of Famer will reveal how he became a leader on the gridiron and in his 21 Papa John's restaurants, striving to live by his credo: "The Most Valuable Player is the one who makes the most players valuable." In a lively interview, Manning—the only five-time NFL MVP—will likely settle once and for all the debate over who's the better QB, him or his brother Eli.

Speakers:

Two-Time Super Bowl-Winning Quarterback & Five-Time NFL MVP

Wednesday, August 14 9:15am – 9:45am

Networking Break

Wednesday, August 14 9:15am – 9:45am

Peyton Manning Meet & Greet

Wednesday, August 14 9:45am – 11:40am

General Session

Retailer Executive Panel: Do You Still Have It?

Our panel of top executives dives into the dramatic changes that have ruptured the world of retailing, creating a seismic gulf between the growing and the going. As multiples continue to drive some to the exit doors, others are enjoying historic success. In this session we talk to some of the best, understanding how they are reshaping their business models to adapt to the changing customer and altering retail landscape.

Speakers:

Vice President, Retailer Relations
Winsight Media

Senior Vice President Merchandising & Marketing
QuickChek Corporation

President
EG America LLC

Creating the Future of Commerce

In a world of accelerating change, where we are going and how do we build our organizations to thrive there?

 

Robots, AI and other emerging technologies of the fourth industrial revolution offer the opportunity and risk of transforming the retail industry. Embracing this future for ourselves and our organizations first requires one thing: innovation thinking. As a fifth-generation retailer turned retail futurist, Sterling has worked firsthand with countless retail businesses, including Mitsubishi, P&G and Wakefern, to develop leadership, processes and culture to achieve breakthrough performance amid unprecedented change. Take a journey through the retail value chain with the latest case studies, technologies and business models. And learn how to cultivate innovation thinking to gain perspective and clarity as we create new consumer experiences and redefine what retail is. 

Speakers:

Co-founder
CART (Center for Advancing Retail & Technology)