Monday, August 08 6:15am – 12:30pm

Special Events

Every activity within the OL agenda is an opportunity to expand your professional network. Whichever you choose, you'll be surrounded by the convenience industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun.

Approximately 5-7 weeks prior to the Conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.

Please note, pre-registration for special events is required. You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Golf Tournament

Sign up to play golf at the Omni Grove Park Golf Course, where you can build meaningful business relationships while enjoying breathtaking views. Prepare for some light competition and an unforgettable morning. 

  • 6:30am-7:30 am - Breakfast, check-in and warmup
  • 7:30am-7:45am - Cart assignments and rules
  • 8:00am - Tournament begins
  • 12:30pm-2:00pm - Networking lunch
Biltmore Estate: House and Gardens Tour

Sign up to tour the Biltmore house and view the magnificent beauty of the house and gardens. This excursion includes a self-paced, self-guided audio tour of the restored rooms of the Biltmore house, America's largest privately owned residence.

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Departure
  • 8:30am-11:45am - Tour
  • 11:45am - Departure
  • 12:15pm - Arrive at Omni Grove Park Inn
Historical Asheville Tour

This tour includes: The Folk Art Center on the Blue Ridge Parkway which features the Southern Highland Craft Guild artists’ works which represents the finest in traditional mountain and contemporary American crafts. The upper level features a revolving exhibit of local and regional collections. Then a visit to Biltmore Village, a community of unique boutiques, restaurants and galleries; You’ll also enjoy a windscreen tour of downtown Asheville with free time to peruse the myriad shops just before your return to The Grove Park Inn.

  • 8:00am-8:30am - Check-in and breakfast
  • 8:30am - Departure
  • 9:00am-11:30am - Tour
  • 12:00pm - Arrival to Omni Grove Park Inn
Guided Waterfall Hike

The Falls at Dupont State Forest is located between the charming towns of Hendersonville and Brevard. The 10,000-acre Dupont State Forest is home to more than 90 miles of trails, leading adventurous hikers to beautiful waterfalls, tranquil mountain lakes and rushing streams. On this moderate hike, your friendly guides will take you to three of these splendid waterfalls, which were featured in the movies "The Last of the Mohicans" and more recently "The Hunger Games." 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Bus departure
  • 8:45am-11:15am - Hike
  • 11:15am - Bus departure
  • 12:00pm - Arrival to Omni Grove Park Inn
Scenic Horseback Riding

Experience fresh mountain air, breathtaking scenery and an old-fashioned down-home friendliness when you go horseback riding in North Carolina's Blue Ridge Mountains. 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Bus departure
  • 8:45am-11:00am - Horseback riding
  • 11:30am - Bus departure
  • 12:00pm - Arrival to Omni Grove Park Inn
Electric Bike Tour

With electric wings at your back you’ll soar up the steep hills and inclines of Asheville’s historical districts. This 3-4 hour tour starts and ends at the Omni Grove Park Inn and in between encompasses some of the back streets of Asheville with stories of important facts, quirky Asheville history and past residents and famous historical properties. 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Departure
  • 8:00am-11:45am - Tour
  • 12:00pm - Arrival to Omni Grove Park Inn
Painting Class
  • 8:30-9:00am - Check-in and breakfast
  • 9:15am-11:15am - Painting class
Explore Asheville!

There's more to life than the climb—there's the view. Come up for air in Asheville. There's something unexpected around every bend. Make plans to go outside the ballroom when you visit Asheville for Outlook Leadership conference and find yourself immersed in its unmistakable mountain vibe.

Attractions and activities, https://www.exploreasheville.com/things-to-do/ 
Shopping, https://www.exploreasheville.com/things-to-do/shopping/ 
Arts and Culture, https://www.exploreasheville.com/things-to-do/arts/
Dining, https://www.exploreasheville.com/foodtopia/
Spa at Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/wellness
Golf at the Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/golf 

Monday, August 08 7:00am – 7:00pm

Registration & Information Desk

Presented By:
Juul Labs
Keurig Dr Pepper
McLane Company, Inc.
Upside
Monday, August 08 7:30am – 9:00am

Special Events Breakfast

Monday, August 08 12:00pm – 1:15pm

Special Events Lunch

Monday, August 08 1:30pm – 2:15pm

Innovation Forums (Choose 1 of 3)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite. 

Monday, August 08 2:15pm – 2:30pm

Networking Break

Monday, August 08 2:30pm – 4:30pm

Opening General Session

Securing The Future: Unmasking Cybercriminals and the Triple Threat Facing Business and You

A global pandemic. Unprecedented and unrelenting cyberattacks. Where you may see uncertainty, Theresa sees a future of technology innovation and hope—which is why this is not your typical “gloom and doom” security talk. Be prepared instead for the fascinating, true-crime style approach @TrackerPayton was known for on the CBS hit show Hunted and stories that are as entertaining as they are useful, with immediately actionable strategies for keeping your business, your people and your data secure.

With real-world examples and practical strategies that you don’t have to be a technologist to understand, Theresa explains how criminals leverage the blockchain, cryptocurrency, metaverse and augmented reality, cloud, artificial and open-source intelligence, 5G, the internet of things, and even deep fakes to conduct their tradecraft. Her deep knowledge of cybercrime tactics will help you spot and avoid the traps and ransomware strategies that will cost the world an estimated $10 trillion USD by 2025, and her prescient predictions for the future will help you prepare.

Speakers:

First Female White House CIO, Leading Cybersecurity Expert

Connecting Marketing and Technology to Create a Digitally-Enabled Guest Experience

The convergence of marketing and technology is key to success in c-stores. Specifically, focusing on the consumer journey, fostering user engagement, and frictionless mobile ordering/order-ahead functionality are the building blocks for building an engaging digitally-enabled guest experience.

In this panel, c-store marketers and technologists will share their journey to create these experiences for customers—what’s worked, what hasn’t, and what the future holds.

Speakers:

Executive Vice President
Hathway+Bounteous

Editor, Convenience Group | Moderator
Winsight, LLC

Monday, August 08 4:45pm – 5:30pm

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Monday, August 08 5:30pm – 6:30pm

Networking Reception

Location: Skyline Room/Mountain View Terrace

Join industry leaders in the Networking Lounge to toast a great day and enjoy unprecedented networking.

Monday, August 08 6:30pm – 9:00pm

Networking Dinner

Location: Skyline Room/Mountain View Terrace

The Blue Mountain Ridge views will be appreciated during dinner on the terrace but so will the great business discussion and continued networking. 

Tuesday, August 09 7:45am – 6:00pm

Registration & Information Desk

Tuesday, August 09 7:45am – 9:00am

Networking Breakfast

Tuesday, August 09 9:00am – 10:30am

General Session

A Discussion Around Labor

It’s no secret that the workforce has changed over the last few years. In this engaging session we'll hear from an industry leader on the changing workforce, examine the challenge in hiring, and more to bring back real solutions to your teams. 

Speakers:

Trend Spotter, Workforce Strategist, and Management Renegade

Tuesday, August 09 10:15am – 10:30am

Networking Break

Tuesday, August 09 10:30am – 11:15am

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Tuesday, August 09 11:15am – 2:15pm

OL Connect: All Attendee Networking Lunch

Location: Grand Ballroom BC
Tuesday, August 09 1:00pm – 3:15pm

Significant Other Special Events

Chocolate, Art & Beverage Tour

You’ll be wowed in this taste sensation tour! Included is a guided tour of one of Asheville’s local chocolatiers while they sort, roast, crack, winnow, grind, conche and temper chocolate in small batches at the factory. Then we are off to watch an amazing artist as they create a beautiful work of art. You’ll meet the artist, watch the processes and have plenty of time for questions and answers. Also included is a visit to one of Asheville’s beverage producers. 

  • 12:00pm-12:30pm - Check-in
  • 1:00pm - Departure
  • 2:00pm-3:00pm - Tour
  • 3:30pm - Arrival to Omni Grove Park Inn
Clay Craft Class

An introductory class to learn the craft of molding polymer clay with famed instructor Barbara. You’ll create the masterpiece during the class, and then your item will be cured and returned to you the following day.

  • 1:00pm-1:15pm - Check-in
  • 1:30pm-3:30pm - Clay Class
Explore Asheville!

There's more to life than the climb—there's the view. Come up for air in Asheville. There's something unexpected around every bend. Make plans to go outside the ballroom when you visit Asheville for Outlook Leadership conference and find yourself immersed in its unmistakable mountain vibe.

Attractions and activities, https://www.exploreasheville.com/things-to-do/ 
Shopping, https://www.exploreasheville.com/things-to-do/shopping/ 
Arts and Culture, https://www.exploreasheville.com/things-to-do/arts/
Dining, https://www.exploreasheville.com/foodtopia/
Spa at Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/wellness
Golf at the Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/golf 

Tuesday, August 09 2:15pm – 3:00pm

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Tuesday, August 09 3:00pm – 3:15pm

Networking Break

Tuesday, August 09 3:15pm – 4:45pm

General Session

Intouch-CSP Customer Experience Award

Do your customers love you? Are they loyal? And what are you doing to deliver and differentiate your customer experience? Our 16th annual Intouch Insight-CSP Operational Audit and Mystery Shop evaluates a cross section of store execution and looks at some of the challenges the industry is facing. Offering exclusive analysis of 10 leading chains, Intouch Insight President & CEO Cameron Watt shares what customers want from convenience stores, how convenience stores are meeting their demands, and how new channels are impacting everyone.  The Intouch-CSP Customer Experience Award will be handed out to this year’s winner.

Speakers:

President & CEO
Intouch Insight

Power 20: Fuels

Patrick De Haan, head of petroleum analysis, has been called one of the most accurate fuel forecasters in the U.S. and has been analyzing fuel prices and trends at GasBuddy for 13 years. In this "Power 20" session Patrick will discuss current fuel trends including gasoline and diesel prices, motor fuel taxation, fuel demand, pipelines and more.

Speakers:

Head of Petroleum Analysis
GasBuddy

An Afternoon with Mia Hamm

Two-time Olympic Gold Medalist and two-time FIFA Women's World Cup Champion, Mia Hamm is hailed by ESPN as the greatest female athlete of the past 40 years. Mia was youngest woman to ever appear in a match for the US Senior Squad at just 15 years old and during her illustrious career playing for the national team shattered a litany of American records. Join Amanda Buehner as she talks with Mia Hamm on shattering records, her unmatched success as a marketing icon, and elite teamwork in the environment of high preforming sports.

Speakers:

American Two-Time Olympic Gold Medalist, Two-Time FIFA Women's World Cup Champion

Tuesday, August 09 4:45pm – 6:00pm

Happy Hour

Tuesday, August 09 6:30pm – 9:00pm

Dinner on Your Own

Wednesday, August 10 7:15am – 10:30am

Registration & Information Desk

Presented By:
Juul Labs
Keurig Dr Pepper
McLane Company, Inc.
Upside
Wednesday, August 10 7:30am – 8:15am

Networking Breakfast

Wednesday, August 10 8:30am – 10:30am

Closing General Session

Executive Panel : Retail Reawakening

Covid sprung a new reality – and an opportunity.  Our retail channel needed to get better at customer engagement. Over the past 20 months, we have launched mobile ordering, self-checkout, home delivery, drive-thru and curbside pickup. What does this mean for the c-store business model? What’s the future of in-store foot traffic? And will the changes drive the greatest wedge in our channel’s history between the haves and have nots?

Our session tackles the future of convenience and the new definition of retail relevance.

Speakers:

Executive Vice President, Chief Marketing and Brand Officer
Wawa

Chief Executive Officer
Stuckey's Corporation

Chairman & Chief Executive Officer
Yesway

Vice President, Retailer Relations | Moderator
Winsight Media

How the World Has Changed and What it Means for Business

Since emerging from the Covid-induced recession in the Spring of 2020, the U.S. economy has enjoyed robust growth.  With this growth has come supply shortages, labor shortages, and rising inflation and interest rates.  In this presentation we look at how convenience store operators have navigated these challenges and what their resulting performance has been.  

Speakers:

Founder and President
Study Groups