Monday, August 08 6:15am – 12:30pm

Special Events

Location: Vanderbilt Wing Atrium, 7th level

Every activity within the OL agenda is an opportunity to expand your professional network. Whichever you choose, you'll be surrounded by the convenience industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun.

Approximately 5-7 weeks prior to the Conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.

Please note, pre-registration for special events is required. You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Golf Tournament
Location: Omni Grove Park Inn Golf Course

Sign up to play golf at the Omni Grove Park Golf Course, where you can build meaningful business relationships while enjoying breathtaking views. Prepare for some light competition and an unforgettable morning. 

  • 6:30am-7:30 am - Breakfast, check-in and warmup
  • 7:30am-7:45am - Cart assignments and rules
  • 8:00am - Tournament begins
  • 12:30pm-2:00pm - Networking lunch
Presented By:
Altria Group Distribution Company
CORD Financial Services, LLC
DIRECTV/AT&T
InComm Payments
McLane Company
Ruiz Food Products, Inc.
Biltmore Estate: House and Gardens Tour
Location: Vanderbilt Wing Atrium, 7th level

Sign up to tour the Biltmore house and view the magnificent beauty of the house and gardens. This excursion includes a self-paced, self-guided audio tour of the restored rooms of the Biltmore house, America's largest privately owned residence.

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Departure
  • 8:30am-11:45am - Tour
  • 11:45am - Departure
  • 12:15pm - Arrive at Omni Grove Park Inn
Presented By:
Mars Wrigley
Historical Asheville Tour
Location: Vanderbilt Wing Atrium, 7th level

This tour includes: The Folk Art Center on the Blue Ridge Parkway which features the Southern Highland Craft Guild artists’ works which represents the finest in traditional mountain and contemporary American crafts. The upper level features a revolving exhibit of local and regional collections. Then a visit to Biltmore Village, a community of unique boutiques, restaurants and galleries; You’ll also enjoy a windscreen tour of downtown Asheville with free time to peruse the myriad shops just before your return to The Grove Park Inn.

  • 8:00am-8:30am - Check-in and breakfast
  • 8:30am - Departure
  • 9:00am-11:30am - Tour
  • 12:00pm - Arrival to Omni Grove Park Inn
Guided Waterfall Hike
Location: Vanderbilt Wing Atrium, 7th level

The Falls at Dupont State Forest is located between the charming towns of Hendersonville and Brevard. The 10,000-acre Dupont State Forest is home to more than 90 miles of trails, leading adventurous hikers to beautiful waterfalls, tranquil mountain lakes and rushing streams. On this moderate hike, your friendly guides will take you to three of these splendid waterfalls, which were featured in the movies "The Last of the Mohicans" and more recently "The Hunger Games." 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Bus departure
  • 8:45am-11:15am - Hike
  • 11:15am - Bus departure
  • 12:00pm - Arrival to Omni Grove Park Inn
Presented By:
McLane Company
Scenic Horseback Riding
Location: Vanderbilt Wing Atrium, 7th level

Experience fresh mountain air, breathtaking scenery and an old-fashioned down-home friendliness when you go horseback riding in North Carolina's Blue Ridge Mountains. 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Bus departure
  • 8:45am-11:00am - Horseback riding
  • 11:30am - Bus departure
  • 12:00pm - Arrival to Omni Grove Park Inn
Electric Bike Tour
Location: Vanderbilt Wing Atrium, 7th level

With electric wings at your back you’ll soar up the steep hills and inclines of Asheville’s historical districts. This 3-4 hour tour starts and ends at the Omni Grove Park Inn and in between encompasses some of the back streets of Asheville with stories of important facts, quirky Asheville history and past residents and famous historical properties. 

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Departure
  • 8:00am-11:45am - Tour
  • 12:00pm - Arrival to Omni Grove Park Inn
Painting Class
Location: Vanderbilt Wing Atrium, 7th level
  • 8:30-9:00am - Check-in and breakfast
  • 9:15am-11:15am - Painting class
Explore Asheville!

There's more to life than the climb—there's the view. Come up for air in Asheville. There's something unexpected around every bend. Make plans to go outside the ballroom when you visit Asheville for Outlook Leadership conference and find yourself immersed in its unmistakable mountain vibe.

Attractions and activities, https://www.exploreasheville.com/things-to-do/ 
Shopping, https://www.exploreasheville.com/things-to-do/shopping/ 
Arts and Culture, https://www.exploreasheville.com/things-to-do/arts/
Dining, https://www.exploreasheville.com/foodtopia/
Spa at Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/wellness
Golf at the Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/golf 

Monday, August 08 7:00am – 7:00pm

Registration & Information Desk

Location: Vanderbilt Wing Registration Desk
Presented By:
Juul Labs
Keurig Dr Pepper
McLane Company, Inc.
Upside
Monday, August 08 7:30am – 9:00am

Special Events Breakfast

Location: Grand Ballroom A & Vanderbilt Terrace
Monday, August 08 12:00pm – 1:15pm

Special Events Lunch

Location: Grand Ballroom A & Vanderbilt Terrace
Monday, August 08 1:30pm – 2:15pm

Innovation Forums (Choose 1 of 3)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite. 

Future Proofing your Store to Drive Long Term Success
Location: Eisenhower

Learn from leading convenience fuel retailers how they have embraced foodservice, successfully executed mobile ordering, deployed customer self-checkout, and virtualized the store to speed innovation and simplify operations. Deliver the right customer experience in the face of rapid change. 

Speakers:

VP IT
Spinx

Co-Owner, President, CEO
Impact 21 Group, LLC
859.219.3040

VP, Guest Systems and Application Development
Pilot Company

Global Solutions Manager and Sales Specialist | Introducer
NCR

Founder | Moderator
acuity, llc

Presented By:
NCR Corporation
Loyalty is an Outcome, Not a Program
Location: Hoover

Imagine if loyalty wasn’t a program, wasn’t an initiative, but was run as a line of business. Customer loyalty is an outcome and must be treated as an integral part of your business. Learn more about what it takes to make loyalty an extension of your brand, operationalized across your business, with proof of outcomes straight down to a P&L.

Speakers:

Chief Customer Officer
Stuzo

Presented By:
Stuzo
Your Brand Experience: Expectation Vs. Execution
Location: Coolidge

Are industry challenges clouding how your brand experience is perceived? Join us as we explore the latest findings from Steritech's 2022 C-Store Industry Assessment- mystery assessments of the leading C-store brands. The results may surprise you.

Speakers:

Vice President
Steritech

President
Steritech

Presented By:
Steritech
Monday, August 08 2:15pm – 2:30pm

Networking Break

Location: Grand Ballroom Prefunction
Monday, August 08 2:30pm – 4:30pm

Opening General Session

Location: Grand Ballroom BC
Securing The Future: Unmasking Cybercriminals and the Triple Threat Facing Business and You

A global pandemic. Unprecedented and unrelenting cyberattacks. Where you may see uncertainty, Theresa sees a future of technology innovation and hope—which is why this is not your typical “gloom and doom” security talk. Be prepared instead for the fascinating, true-crime style approach @TrackerPayton was known for on the CBS hit show Hunted and stories that are as entertaining as they are useful, with immediately actionable strategies for keeping your business, your people and your data secure.

With real-world examples and practical strategies that you don’t have to be a technologist to understand, Theresa explains how criminals leverage the blockchain, cryptocurrency, metaverse and augmented reality, cloud, artificial and open-source intelligence, 5G, the internet of things, and even deep fakes to conduct their tradecraft. Her deep knowledge of cybercrime tactics will help you spot and avoid the traps and ransomware strategies that will cost the world an estimated $10 trillion USD by 2025, and her prescient predictions for the future will help you prepare.

Speakers:

First Female White House CIO, Leading Cybersecurity Expert

Presented By:
McLane Company, Inc.
Connecting Marketing and Technology to Create a Digitally-Enabled Guest Experience

The convergence of marketing and technology is key to success in c-stores. Specifically, focusing on the consumer journey, fostering user engagement, and frictionless mobile ordering/order-ahead functionality are the building blocks for building an engaging digitally-enabled guest experience.

In this panel, c-store marketers and technologists will share their journey to create these experiences for customers—what’s worked, what hasn’t, and what the future holds.

Speakers:

CIO
Casey's

Senior Vice President, Retail Sales, Marketing & Innovation
Delek US

Executive Vice President, Chief Marketing and Brand Officer
Wawa

Executive Vice President
Bounteous

Editor, Convenience Group | Moderator
Winsight, LLC

Presented By:
Bounteous
Monday, August 08 4:45pm – 5:30pm

Innovation Forums (choose 1 of 3)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Protecting Your Consumer and You: Navigating Liability Law
Location: Coolidge

This Innovation Forum will present and discuss the evolution of liability law and the impact on the products and services your stores offer daily. Previous voluntary standards are becoming law and together we will discuss how to navigate these changes to remain in compliance and protect your consumers and your business. BIC has taken a leadership role with ASTM International and CPSC Laws and Standards and will lead this forum.

Speakers:

Senior Legal Council
BIC Corporation

Presented By:
BIC Consumer Products
How to Master Digital Ordering and Increase On-the-Go Sales
Location: Hoover

Customers are not picking a brand on the fly. According to a NACS report, 80% of the time customers decide which store to visit before showing up. What’s more, digital sales make up one-third of c-store revenue.

Digital presence is the choice of customers. Operators must have data-driven understanding of customers to deliver relevant messages, at the right time, drive long-term loyalty, and increase customer lifetime value.

Speakers:

Chief Revenue Officer
Paytronix

Presented By:
Paytronix
Connected Convenience: 5 Million Reasons to Become a Digital-First Brand
Location: Eisenhower

Today’s shopper expects a fast and frictionless experience at the pump, online and in-store, and they also expect you to use the data they trust you with to deliver a personalized experience back to them. Join this conversation with Art Sebastian, VP of Digital Experiences at Casey’s to learn how the nation’s third-largest convenience retailer gained over 5 million loyalty members in just two years by shifting to a digital-first strategy that keeps the customer experience front and center. 

Speakers:

Vice President of Digital Experiences
Casey's General Store

President and General Manager
Punchh

Presented By:
Punchh
Monday, August 08 5:30pm – 6:30pm

Networking Reception

Location: Networking Lounge

Join industry leaders in the Networking Lounge to toast a great day and enjoy unprecedented networking.

Presented By:
InComm Payments
Monday, August 08 6:30pm – 9:00pm

Networking Dinner

Location: Grand Ballroom A

The Blue Mountain Ridge views will be appreciated during dinner on the terrace but so will the great business discussion and continued networking. 

Presented By:
InComm Payments
Tuesday, August 09 7:45am – 6:00pm

Registration & Information Desk

Location: Vanderbilt Wing Registration Desk
Presented By:
Juul Labs
Keurig Dr Pepper
McLane Company
Upside
Tuesday, August 09 7:45am – 8:45am

Networking Breakfast

Location: Grand Ballroom A & Vanderbilt Terrace
Presented By:
BlueTriton Brands (formerly Nestle Waters USA)
Tuesday, August 09 8:45am – 10:15am

General Session

Location: Grand Ballroom BC
A Discussion Around Labor

It’s no secret that the workforce has changed over the last few years. In this engaging session we'll hear from an industry leader on the changing workforce, examine the challenge in hiring, and more to bring back real solutions to your teams. 

 

Breakout Working Tables Around Labor

After hearing from Seth Mattison on current labor issues, we’ll break into tables and work together on real solving the top questions, concerns or issues facing labor challenges in our industries. Seth will be helping facilitate the discussion as he spends time with each group to work together as an industry. Ultimately, helping to bring real time actionable ideas to take back to your teams. 

Speakers:

Trend Spotter, Workforce Strategist, and Management Renegade

Presented By:
Mars Wrigley
Tuesday, August 09 10:15am – 10:30am

Networking Break

Location: Grand Ballroom Prefunction
Tuesday, August 09 10:30am – 11:15am

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

How Love’s Travel Stops Fueled Success by Optimizing Store Operations
Location: Hoover

Looking for ways to make your store operations stand above the competition? This session will explore how Love’s Travel Stops transformed its store operations by replacing outdated systems with a single suite of task and workforce management solutions. Discover how Love’s utilized innovative technology to simplify work for employees, streamline communication, and improve reporting to enable better execution.

Speakers:

Customer Success
Zebra Technologies

Manager of Operations, Workforce Management
Love's Travel Stops and Country Stores

Presented By:
REFLEXIS SYSTEMS INC
Digital ROI: Creating a Path for Digital Success
Location: Eisenhower

As consumer preferences shift to digital throughout the retail and foodservice markets, there are opportunities to increase ROI and customer satisfaction with a digital engagement strategy. On the flip side, delaying digital engagement risks losing market share.

Speakers:

CIO
Casey's

Senior Vice President, Retail Sales, Marketing & Innovation
Delek US

Executive Vice President, Chief Marketing and Brand Officer
Wawa

Executive Vice President
Bounteous

Presented By:
Bounteous
Industry M&A Valuations: It’s Not as Easy as Just a Multiple
Location: Taft

This session will include an update on the M&A activity in the rapidly consolidating petroleum marketing and convenience store industries and a discussion of what’s driving valuations in the current marketplace. The session will also explore the different types of valuation multiples that are often quoted for industry transactions and the factors that cause multiples to differ from one transaction to another. From conversations we’ve had with companies in the industry, some have shared that they are confused by the wide range of valuation multiples they’re hearing about.  This session will explain how to interpret the numbers and how companies are really valued in M&A transactions. There will be ample time for participants to ask questions.

Speakers:

Managing Director
Matrix Capital Markets Group

Managing Director & Principal
Matrix Capital Markets Group

Presented By:
Matrix Capital Markets Group, Inc.
The Future of Fuels
Location: Wilson

Fuel and convenience locations are ground zero for consumer sentiment regarding inflation and the impact on their daily lives. Fuel cost, supply instability, and ESG-focused shareholders are driving the conversation, leaving fuel and convenience marketplaces forced to quickly adapt to keep high-volume traffic into their stores. Listen as speakers review current and future liquid fuel alternatives that can help address cost, decarbonization, and supply in both consumer and commercial transportation, and explore innovative opportunities for retailers to take advantage of the evolving consumer mindset. 

Speakers:

Regional Director of Sales North East
Growth Energy

Regional Director of Sales
Growth Energy

Presented By:
Growth Energy
Tuesday, August 09 11:15am – 2:15pm

OL Connect: Networking Lunch

Location: Grand Ballroom BC
Presented By:
Juul Labs
Tuesday, August 09 12:00pm – 2:00pm

Invite Only: 1:1 Networking Meetings

Location: Vanderbilt Terrace
Tuesday, August 09 12:00pm – 6:00pm

VIP Retailer Lounge

Location: Grand Ballroom Prefunction
Tuesday, August 09 1:00pm – 3:15pm

Significant Other Special Events

Chocolate, Art & Beverage Tour
Location: Vanderbilt Wing Atrium, 7th level

You’ll be wowed in this taste sensation tour! Included is a guided tour of one of Asheville’s local chocolatiers while they sort, roast, crack, winnow, grind, conche and temper chocolate in small batches at the factory. Then we are off to watch an amazing artist as they create a beautiful work of art. You’ll meet the artist, watch the processes and have plenty of time for questions and answers. Also included is a visit to one of Asheville’s beverage producers. 

  • 12:00pm-12:30pm - Check-in
  • 1:00pm - Departure
  • 2:00pm-3:00pm - Tour
  • 3:30pm - Arrival to Omni Grove Park Inn
Clay Craft Class
Location: Vanderbilt Wing Atrium, 7th level

An introductory class to learn the craft of molding polymer clay with famed instructor Barbara. You’ll create the masterpiece during the class, and then your item will be cured and returned to you the following day.

  • 1:00pm-1:15pm - Check-in
  • 1:30pm-3:30pm - Clay Class
Explore Asheville!

There's more to life than the climb—there's the view. Come up for air in Asheville. There's something unexpected around every bend. Make plans to go outside the ballroom when you visit Asheville for Outlook Leadership conference and find yourself immersed in its unmistakable mountain vibe.

Attractions and activities, https://www.exploreasheville.com/things-to-do/ 
Shopping, https://www.exploreasheville.com/things-to-do/shopping/ 
Arts and Culture, https://www.exploreasheville.com/things-to-do/arts/
Dining, https://www.exploreasheville.com/foodtopia/
Spa at Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/wellness
Golf at the Omni Grove Park, https://www.omnihotels.com/hotels/asheville-grove-park/golf 

Tuesday, August 09 1:00pm – 1:30pm

Headshots

Do you need a new headshot? Snap a new one with our photographer. 

Tuesday, August 09 2:15pm – 3:00pm

Innovation Forums (choose 1 of 4)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2022, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Insights to Action: Digitizing Your Approach to Independent Convenience
Location: Hoover

The data you need to win! As CPG brands and convenience retailers look for ways to stand out, it's becoming imperative to use data to make smart decisions. But once you have the right data, how do you action it? With the right tools, you can transform your approach and drive sales.

In this session, we’ll take a look at how category leading CPG brands are using Skupos to modernize how they stock, promote, and sell in independent convenience through programs that encourage retailer action.

Speakers:

Chief Product Officer
Skupos

Presented By:
Skupos
The Nexus of M&A, Wealth, and Legacy Planning
Location: Eisenhower

How Business Owners Achieve Independence from their Businesses

Speakers:

Managing Director, Wealth Management
Raymond James & Associates, Inc.

Senior Managing Director
Raymond James Investment Banking

Managing Director, Wealth Management
Raymond James & Associates, Inc.

Director
Raymond James Investment Banking

Presented By:
Raymond James
The "New" Normal for Retailers
Location: Taft

How are your shoppers shifting their dollars and spend? Learn from our panel on how they are adjusting with the economic headwinds we are all facing and how they target, defend and win back their customers and share of the wallet every day!

Speakers:

Chief Marketing Officer
Yesway

Sr. Director of Fuels, Forecourt, Advertising and Construction
The Rutter’s Companies

VP, Head of Gas, Grocery and Convenience
Cardlytics

Vice President of Digital Experiences
Casey's General Store

Presented By:
Cardlytics
Managing Your Cash Ecosystem
Location: Wilson

Let’s be honest, managing your cash costs money. In today’s world of increased labor costs and gas prices, you can reduce that burden by implementing a full-service store cash management solution (merging your ATM management, cash deposit pick-ups and processing, provisional credit via SmartSafe technology, and strapped cash and change delivery). This leads to increased efficiencies, better risk mitigation and less disruptions throughout the day. By taking a holistic approach, you can simplify your vendor management and increase your bottom line.

Speakers:

Chief Operating Officer
Payment Alliance International - A Brink's Company

Vice President of National Accounts
Payment Alliance International - A Brink's Company

Presented By:
PAI
Tuesday, August 09 3:00pm – 3:15pm

Networking Break

Location: Grand Ballroom Prefunction
Tuesday, August 09 3:15pm – 4:45pm

General Session

Location: Grand Ballroom BC
Intouch-CSP Customer Experience Award

Do your customers love you? Are they loyal? And what are you doing to deliver and differentiate your customer experience? Our 16th annual Intouch Insight-CSP Operational Audit and Mystery Shop evaluates a cross section of store execution and looks at some of the challenges the industry is facing. Offering exclusive analysis of 10 leading chains, Intouch Insight President & CEO Cameron Watt shares what customers want from convenience stores, how convenience stores are meeting their demands, and how new channels are impacting everyone.  The Intouch-CSP Customer Experience Award will be handed out to this year’s winner.

Speakers:

President & CEO
Intouch Insight

Presented By:
Altria Group Distribution Company
Power 20: Fuels

Patrick De Haan, head of petroleum analysis, has been called one of the most accurate fuel forecasters in the U.S. and has been analyzing fuel prices and trends at GasBuddy for 13 years. In this "Power 20" session Patrick will discuss current fuel trends including gasoline and diesel prices, motor fuel taxation, fuel demand, pipelines and more.

Speakers:

Head of Petroleum Analysis
GasBuddy

Presented By:
Juul Labs
An Afternoon with Mia Hamm

Two-time Olympic Gold Medalist and two-time FIFA Women's World Cup Champion, Mia Hamm is hailed by ESPN as the greatest female athlete of the past 40 years. Mia was youngest woman to ever appear in a match for the US Senior Squad at just 15 years old and during her illustrious career playing for the national team shattered a litany of American records. Join Heather Lalley as she talks with Mia Hamm on shattering records, her unmatched success as a marketing icon, and elite teamwork in the environment of high preforming sports.

Speakers:

American Two-Time Olympic Gold Medalist, Two-Time FIFA Women's World Cup Champion

Managing Editor | Moderator
CSP Daily News

Tuesday, August 09 4:45pm – 6:00pm

Happy Hour

Location: Mountain View Terrace
CSW Meet Up

Stop by the Convenience Store Women (CSW) sign at the Happy Hour and chat with other women in the industry!

Meet and Greet with Mia Hamm
Location: Mountain View Terrace
Speakers:

American Two-Time Olympic Gold Medalist, Two-Time FIFA Women's World Cup Champion

Tuesday, August 09 6:00pm – 9:00pm

Dinner on Your Own

Wednesday, August 10 7:15am – 10:30am

Registration & Information Desk

Location: Vanderbilt Wing Registration Desk
Presented By:
Juul Labs
Keurig Dr Pepper
McLane Company, Inc.
Upside
Wednesday, August 10 7:15am – 8:15am

Networking Breakfast

Location: Grand Ballroom A
Wednesday, August 10 8:30am – 10:30am

Closing General Session

Location: Grand Ballroom BC
Growing in the Midst of Economic Turbulence

$5-a-gallon gasoline, rising interest rates, labor challenges, political gridlock. How are retailers to grow amidst all this chaos?

This panel brings four distinct business models, all primed on growth and premiumization while recalibrating to address increasing consumer concerns and a likely recession.

Speakers:

President and Director of Real Estate Acquisitions
Brookwood

Executive Vice President, Chief Marketing and Brand Officer
Wawa

Chief Executive Officer
TravelCenters of America

Chief Executive Officer
Stuckey's Corporation

Vice President, Retailer Relations | Moderator
Winsight Media

Presented By:
Keurig Dr Pepper
How the World Has Changed and What it Means for Business

Since emerging from the Covid-induced recession in the Spring of 2020, the U.S. economy has enjoyed robust growth.  With this growth has come supply shortages, labor shortages, and rising inflation and interest rates.  In this presentation we look at how convenience store operators have navigated these challenges and what their resulting performance has been.  

Speakers:

Founder and President
Study Groups

Presented By:
Keurig Dr Pepper
Wednesday, August 10 10:30am – 12:00pm

Networking Lounge Tear Down

Location: Grand Ballroom Prefunction