Tuesday, August 03 6:30am – 7:00pm

Registration & Information Desk

Location: Palos Verdes Prefunction West and South
Presented By:
GetUpside
Juul Labs
McLane Company, Inc.
Stuzo
Tuesday, August 03 6:30am – 12:00pm

Special Events

Every activity within the OL agenda is an opportunity to expand your professional network. Whichever you choose, you'll be surrounded by the convenience industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun.

Approximately 5-7 weeks prior to the Conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.

Please note, pre-registration for special events is required. You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Option 1: Golf Tournament - Invite Only

Sign up to play in the Outlook Leadership Golf Tournament, where you can build meaningful business relationships while enjoying breathtaking ocean views. Prepare for some light competition and an unforgettable morning.

 

6:30am - 7:30am: Breakfast, check-in and warm-up

7:30am - 7:45am: Welcome and pairings

8:00am: Tournament begins (Shotgun start)

11:00am: Tournament ends

Presented By:
Altria Group Distribution Company
CORD Financial Services, LLC
DIRECTV/AT&T
InComm
Max Distributing
McLane Company, Inc.
Ruiz Food Products, Inc.
Option 2: Guided Coastal Hike

A walk around the coastal trails with a Terranea naturalist pointing out local flora and fauna. Guests will also see native Southern California creatures. 

 

8:00am - 8:30am: Check-in and breakfast on the Terrace

8:30am: Departure to Pointe Discovery

8:30am - 10:30am: Coastal Hike

11:00am: Arrival back to Terranea

Option 3: Archery

The most popular signature Terranea activity, instructors guide guests through the practice of archery.

 

8:00am - 8:30am: Check-in and breakfast on the Terrace

8:30am: Departure to BeachCove

8:30am - 10:30am: Archery

11:00am: Arrival back to Terranea

Option 4: Ocean Kayaking

Come prepared for a 2 hour adventure on the coastline. Guests will paddle through the stunning kelp beds along the Terranea coastline. This underwater forest is home to California state fish, the Garibaldi, bottlenose dolphins, seals and sea lions, and bat rays.

 

8:00am - 8:45am: Check-in and breakfast on the Terrace

8:45am: Departure to BeachCove

8:45am - 11:00am: Kayaking

11:30am: Arrival back to Terranea

Option 5: Stand Up Paddleboarding

Paddle boarding along the Palos Verdes coast is an unforgettable adventure. Gliding above the kelp forest, an endless eco-system often referred to as an underwater rainforest, you will have a unique view of the ever changing ocean landscape. You’ll have the best seat in the house.

 

8:30am - 9:00am: Check-in and breakfast on the Terrace

9:00am: Departure to BeachCove

9:00am - 11:00am: SUP

11:30am: Arrival back to Terranea

Tuesday, August 03 12:00pm – 1:00pm

Special Events Lunch

Location: Palos Verdes Terrace
Presented By:
Altria Group Distribution Company
Tuesday, August 03 2:30pm – 4:30pm

Opening General Session

Location: Palos Verdes Ballroom
Confessions of a Corporate Futurist: Coming Trends That Will Revolutionize Your Business

No one knows what the future holds and despite our best efforts to prepare for the unknown, the future plays out in unexpected ways. All too often, the success and failure of an organization comes down to its ability to manage uncertainty and effectively identify how external—and seemingly unrelated—trends could have significant impacts to one’s business. In this compelling keynote, Sheryl Connelly reveals her secrets for how to think like a futurist, providing audiences with the expertise and strategies necessary for effectively anticipating change. From the 10 mega trends that could change the world as we know it before the year 2050 (which is a lot sooner than it seems), to perspective that will forever change one’s approach to long-term planning and strategy, Connelly delivers the insights necessary for organizations across industry sectors to thrive, innovate and remain relevant.

Speakers:

Corporate Futurist
The Ford Motor Company

Presented By:
McLane Company, Inc.
An Afternoon with Greg Olsen

After 14 seasons in the NFL, legendary tight end Greg Olsen knows the importance of teamwork. A three-time Pro Bowl player and twice-named finalist for the Walter Payton NFL Man of the Year Award, Greg retired from the league in 2021 and joined Fox Sports as a full-time broadcaster. In this session, Greg reflects on his career on and off the field to remind us to prepare for every challenge, to motivate your team, and to stay passionate as leaders.

Speakers:

NFL Legend & NFL on FOX Analyst

Presented By:
Mars Wrigley
Tuesday, August 03 4:45pm – 5:30pm

Innovation Forums (choose 1 of 3)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2021, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Option 1: Alt Payments and Earned Wage Access
Location: Palos Verdes 6

Learn more about how to stay ahead of the curve on mobile payment adoption including PayPal, Venmo and other digital and crypto as they become table stakes for retail. InComm’s industry-leading partnerships provide an easy way for retailers to enable this functionality to their existing POS.
 
In addition to accepting payments, the hiring landscape is rapidly changing. InComm’s partnership with Instant Financial provides retailers a financial wellness offering that allows employees access to a portion of their earned wages as early as same day. 

Speakers:

Vice President of Business Development
InComm Payments

Presented By:
InComm
Option 2: The Next Phase of Promotions: How to Efficiently Drive Results
Location: Palos Verdes 7

We’ve gotten used to doing things differently over the course of this past year, however what if some of these changes are for the better? With sampling gone and competition rising, brands and stores needed to get creative on how to meet consumers' new demands.

In this session, we’ll take a look at how Skupos is helping Top 20 brands execute programs that:
-Diversify and increase market basket contents and size
-Introduce new products through familiar favorites
-Formulate better partnerships between brands and independent retailers

Speakers:

Vice President of Sales
Skupos

Presented By:
Skupos
Option 3: Pedal to the Metal: Accelerating Growth Through Digital Transformation
Location: Palos Verdes 8

Today’s consumers expect seamless experiences in every channel--both online and in-store and they expect you to use the data they trust you with to deliver a personalized experience back to them.

Learn how Casey’s reinvented the customer experience through an integrated digital loyalty program that secured over 3.6 million new members in just 18 months, and how digital capabilities like no-contact ordering and delivery, curbside pickup, and data-driven offers and promotions helped pave the way for a record-breaking year of sales growth and innovation.

Speakers:

Founder & VP Strategy
Punchh

VP Digital
Casey's

Presented By:
Punchh
Tuesday, August 03 5:30pm – 6:00pm

All Attendee Mixer

Location: Palos Verdes Terrace & Lawn

With a special welcome extended to our first time participants, all conference attendees meet in the Networking Lounge to kick off an amazing  Outlook Leadership Conference. Everyone – retailers and sponsors - reunite with old friends and make new connections as we get the conference off to a great start.

Tuesday, August 03 6:00pm – 9:00pm

Networking Reception & Strolling Dinner

Location: Palos Verdes Terrace & Lawn

Join industry leaders in the Networking Lounge to toast a great day and enjoy unprecedented networking. The ocean views will be appreciated during dinner on the terrace but so will the great business discussion and continued networking. 

Presented By:
DIRECTV/AT&T
Wednesday, August 04 7:45am – 6:00pm

Registration & Information Desk

Location: Palos Verdes Prefunction West and South
Presented By:
GetUpside
Juul Labs
McLane Company, Inc.
Stuzo
Wednesday, August 04 7:45am – 9:00am

Networking Breakfast

Location: Palos Verdes Terrace and Lawn
Presented By:
GetUpside
Wednesday, August 04 9:00am – 10:30am

General Session

Location: Palos Verdes Ballroom
What’s Next in Retail Tech

Join technology leaders from across the industry for a look into the trends that are shaping digital transformation and customer experience today and into the near future. 

Speakers:

Chief Customer Officer
Stuzo

General Manger Global Customer Experience
Chevron

Vice President, Global Petroleum Division Leader
Fiserv

Vice President, Principal Analyst
Forrester

Presented By:
Stuzo
Covid, Change, and Convenience

In March of 2020, the Covid-19 pandemic shut down large swaths of the U.S. Economy. Consumer behavior and buying habits changed almost overnight as did the way firms operate their businesses. In this presentation we look at how convenience store operators responded to the pandemic and examine their resulting performance. We explore which of the many changes that occurred during Covid are likely to be permanent and how that will impact the way convenience stores do business in the future.

Speakers:

Founder and President
Study Groups

Wednesday, August 04 10:30am – 11:00am

Networking Break

Location: Palos Verdes Prefunction West and South
Presented By:
Ruiz Food Products, Inc.
Wednesday, August 04 11:00am – 11:45am

Innovation Forums (choose 1 of 6)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2021, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Option 1: Will You Advocate for You?
Location: Palos Verdes 6

Join us to discuss the current tobacco legislative landscape and how advocating for you plays a critical role.

Speakers:

Senior Director Industry Engagement
Altria Group Distribution Co

Presented By:
Altria Group Distribution Company
Option 2: Giving Convenience Stores an ‘Edge’
Location: Palos Verdes 7

A new age of customer expectations means a new age of technology. In today’s world c-stores need the platform to deliver new customer experiences rapidly while improving operational processes to reduce costs. So let’s take a look at how ‘Edge Virtualization’ is disrupting the traditional c-store infrastructure with real life examples, enabling c-stores to manage, monitor and maintain their stores more efficiently, together with the agility to pivot quickly and adapt for change.

Speakers:

VP, WW Convenience Fuel Retail
Zynstra, an NCR Company

Presented By:
NCR Corporation
Option 3: Loyal Behavior Leads to Business Outcomes - Q&A with Industry Leaders
Location: Palos Verdes 8

Customer loyalty is the outcome of delivering an exceptional experience. Learn from leading convenience and fuel retailers about their approach to creating loyal behavior and the value-drivers that affect their targeted business outcomes. 

Speakers:

CIO
CEFCO Convenience Stores

VP of Strategic Accounts | Moderator
Stuzo

SVP Retail Sales, Marketing & Innovation
Delek US

Vice President of Strategic Partnerships
Mashgin

Innovation Manager
Marathon Petroleum Corporation

Presented By:
Stuzo
Option 4: A Must Attend Capital Markets Update
Location: Marineland 1

This is a time of incredible change in the industry which is accelerating both the pace at which shareholders are exiting the industry and the urgency for companies that remain in the industry to grow and innovate.  In this session, attendees will get an update on what is happening from an M&A perspective including the factors driving valuation and the landscape for beyond 2021.  In addition, attendees will hear about the increasing array of capital investment options available to help companies drive innovation and growth for success into the latter part of this decade.  This is a can’t miss session packed with valuable real-time information and insight.   

Speakers:

Co-Head of Downstream Energy & Convenience Retail Group
Matrix Capital Markets Group, Inc.

Co-Head of Downstream Energy & Convenience Retail Group
Matrix Capital Markets Group, Inc.

Head of Capital Advisory Investment Banking
Matrix Capital Markets Group, Inc.

Presented By:
Matrix Capital Markets Group, Inc.
Option 5: Satisfying Consumer Preferences - Digital Engagement & Revenue Growth
Location: Marineland 2

A significant shift has occurred in consumer usage patterns. Dynamics of consumer interaction have been redefined by order ahead, curbside pick-up, frictionless payment, and a desirable digitized transaction experience. Retailers must adapt these new consumer preferences into their permanent offering. Evaluation and adjustment of the value proposition and conveying this to consumers by providing a more engaging digital customer experience that encompasses every aspect of interaction with a brand is a must!

Speakers:

Executive Director of Marketing
Dash In

President & CEO
Family Express

Founder, Consultant & Author
Learn.Delivery

CMO | Moderator
Hathway

Presented By:
Hathway
Option 6: Wawa: Fueling up for Success
Location: Marineland 3

Join us for an exciting session where Jason Read, Director of Store Operations at Wawa, will discuss how they drove in-store productivity gains with innovative front-line execution and scheduling solutions. Jason will explore how Wawa:

  • Streamlined corporate-to-store communications
  • Improved labor scheduling and employee engagement
  • Rolled out new in-store programs that drove success
Speakers:

Director of Store Operations
Wawa

Director of Sales
Zebra

Presented By:
Zebra Technologies
Wednesday, August 04 11:45am – 2:30pm

OL Connect: All Attendee Networking Lunch

Location: Palos Verdes Ballroom
Presented By:
Juul Labs
Wednesday, August 04 12:30pm – 2:30pm

Private 1:1 Networking Sessions (Invite Only)

Location: Palos Verdes Terrace and Lawn
Wednesday, August 04 1:00pm – 3:15pm

Significant Other Special Events

Option 1: Painting by the Sea

Explore your inner artist as you learn about the unique plein air style of painting to create an original work of art. Borrowed from the French and meaning “in the open air,” this style embraces the beauty of your natural surroundings. What better way to spend a beautiful Terranea afternoon with fellow spouses!  

Option 2: Margaritas and Mandalas

Reflect upon your life journey while painting your own unique mandala stone. Guided by a spiritual wellness coach, you will learn the art of mandala meditation as you create your own unique work of art keepsake while drinking a margarita!

Wednesday, August 04 2:30pm – 3:15pm

Innovation Forums (choose 1 of 5)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2021, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Option 1: Reinventing the In-store Experience
Location: Palos Verdes 6

In-store remains the primary point of purchase for c-store patrons, even as they engage with delivery, curbside pick-up and drive-through. Join Technomic to learn how consumer lifestyles, behaviors and priorities are evolving post-pandemic and the implications their expectations of the store environment. Discover how design, décor, tech and other features impact consumer visits, and how leading retailers are elevating the in-store experience to sharpen their competitive edge in this age of reinvention.

Speakers:

Principal
Technomic

Presented By:
DIRECTV/AT&T
Option 2: How to get More Dollars from Your Data
Location: Palos Verdes 7

With real-world examples from Paytronix customers, CEO Andrew Robbins will explore how c-stores use AI to drive incremental sales from the pump to the store as well as from online.

Today's c-store competition includes both the store down the street and giants like Amazon. To create a consistent customer experience both digitally and on-site, c-store operators must execute using the same intelligent tools common among ecommerce giants, which means having the technology in place to understand customer behavior and react to it in real-time.

Speakers:

CEO
Paytronix
617.649.3300

Presented By:
Paytronix
Option 3: Capital Solutions: Alternatives to Fund Growth and Liquidity
Location: Palos Verdes 8

While the convenience store industry continues to experience a period of consolidation, many operators are committed to expansion and growth initiatives. In today’s market environment there is an abundance of capital available from both traditional and non-traditional sources to fund new store builds, remodels, acquisitions, technology initiatives and liquidity for business owners. During this innovation forum, investment bankers from Raymond James will moderate a panel of financial experts to discuss a variety of capital and monetization alternatives including debt, private equity and sale-leaseback financing.

Speakers:

Head of Convenience & Gas Banking
Capital One

Managing Director | Moderator
Raymond James

Managing Director
Fortress Investment Group

Director
First Reserve

Managing Director | Moderator
Raymond James

Presented By:
Raymond James
Option 4: Not All Are Created Equal – The New Landscape of Hand Sanitizers and Why Formulation Matters
Location: Marineland 1

The surge in demand for hand sanitizer due to the COVID-19 pandemic has changed the landscape of the hand sanitizer market. In this innovation forum session, the audience will be presented with an overview of the current state of the category. Topics will include: 1) OTC Drug Regulation overview for hand sanitizers, 2) Emergence of risky practices and products, and 3) considerations for well formulated products.

Speakers:

Food Safety Science Advisor
GOJO Industries/PURELL

Presented By:
PURELL
Option 5: Off-Premise Fulfillment & Delivery
Location: Marineland 2

With fulfillment centers, ghost kitchens, mobile ordering, and third-party delivery on the rise, how are you ensuring your customers are receiving a consistent brand experience every time? Join Alex Myrick, Steritech’s Vice President, in exploring how to (1) protect your brand when it’s in others' hands, (2) drive loyalty and increase sales through consistency of experience, and (3) implement a world-class program without increasing labor costs.

Speakers:

VP
Steritech

Presented By:
Steritech
Wednesday, August 04 3:15pm – 3:45pm

Networking Break

Presented By:
McLane Company, Inc.
Wednesday, August 04 3:45pm – 5:30pm

General Session

Location: Palos Verdes Ballroom
Intouch-CSP Customer Experience Award

Do your customers love you? Are they loyal? And what are you doing to differentiate your customer experience? Our 15th annual Intouch-CSP Insight Operational Audit and Mystery Shop picks up where the industry left off before the global pandemic began and looks at some of the changes the industry is facing as a result of it. Offering exclusive analysis of 10 leading chains, Intouch Insight CEO Cameron Watt shares what customers say they want from convenience stores—how it may be different than 2 years ago - and who is delivering on their demands. The Intouch-CSP Customer Experience Award will be handed out to this year’s winner.

Speakers:

President & CEO
Intouch Insight

Presented By:
Altria Group Distribution Company
Rethinking Today’s Customer Acquisition Tools

New technologies, savvier market entrants, legislative shifts to green energy, and changing buying habits resulting from COVID-19 are changing how consumers shop. What should we really rely on to attract new customers today? Join us for a lively discussion about what competitive retailers are (or aren’t) doing today to find the customers we’re all looking for.

Speakers:

Co-founder & CEO
GetUpside

Editor, Convenience Group
Winsight, LLC

Chief Marketing Officer
Yesway

Presented By:
GetUpside
Flipping the Forecourt

With the country moving toward an electrified future what happens to the traditional fuel island? Will there be a forecourt in an EV world? What will be tomorrow’s interplay between the motorist and the retail store? What is the future for combustible engines? And, is it time for the convenience channel to panic?

Speakers:

Vice President, Retailer Relations
Winsight Media

President, Parkland USA
Parkland Corporation

former President of Pilot Flying J and current Special Advisor
Pilot Company

Wednesday, August 04 5:30pm – 6:30pm

Happy Hour

Location: Palos Verdes Terrace
Wednesday, August 04 6:30pm – 9:00pm

Dinner on Your Own

Enjoy one of the beautiful restaurants at Terranea. Looking for a suggestion? Click here to see the onsite restaurant options.

 

*Please note: Select retailers will receive an invitation to private dinners arranged by Outlook Leadership. 

Thursday, August 05 7:30am – 10:30am

Registration & Information Desk

Location: Palos Verdes Prefunction West and South
Presented By:
GetUpside
Juul Labs
McLane Company, Inc.
Stuzo
Thursday, August 05 7:30am – 8:15am

Networking Breakfast

Location: Palos Verdes Terrace
Presented By:
GetUpside
Thursday, August 05 8:30am – 10:30am

Closing General Session

Location: Palos Verdes Ballroom
Executive Panel : Retail Reawakening

Covid sprung a new reality – and an opportunity.  Our retail channel needed to get better at customer engagement. Over the past 20 months, we have launched mobile ordering, self-checkout, home delivery, drive-thru and curbside pickup. What does this mean for the c-store business model? What’s the future of in-store foot traffic? And will the changes drive the greatest wedge in our channel’s history between the haves and have nots?

Our session tackles the future of convenience and the new definition of retail relevance.

Speakers:

Vice President, Retailer Relations | Moderator
Winsight Media

Chief Merchandising Officer
Casey’s

President
EG America

President
RaceTrac Petroleum, Inc.

Presented By:
Keurig Dr Pepper
A Conversation with Cynthia Marshall

Named one of the “50 Most Powerful Women in Corporate America,” Cynthia Marshall is widely recognized for her visionary leadership and ability to get things done. As a dynamic force for inclusion and diversity, Marshall become the CEO of the Dallas Mavericks in March 2018 and set her sights on a culture transformation. Cynthia’s commitment to values-based leadership has been shaped by the challenges she faced in her own upbringing, and the investment others made in her… today she pays it forward by providing that same support to leaders across industries. In this conversation, Cynthia joins us to share her story and the lessons she learned along the way.

Speakers:

CEO
Dallas Mavericks

EVP, Conferences | Moderator
Winsight, LLC

Thursday, August 05 10:30am – 12:00pm

Networking Lounge Tear Down

Location: Palos Verdes Prefunction West and South