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General Sessions
2:45pm – 4:30pm

General Session

Location: Heritage Ballroom
Will CBD Save Your Bottom Line?

The CBD (cannabidiol) market is surging, moving out of the shadows and into mainstream retail. Big-name drug retailers CVS and Walgreens have announced they will carry the nonintoxicating CBD products, and industry analysts predict the market could hit $22 billion in sales by 2022.

 

Is CBD a new category for convenience, and will it help shore up declines in tobacco and fuel? Learn answers to those questions as we explore the legal and regulatory hurdles and hear what it will take to develop this new category in your stores. In an exclusive fireside chat, Bonnie Herzog, managing director of equity research for Wells Fargo, and Cátia Kossovsky, Chair Corporate and Securities Practice, Hoban Law Group, a law firm versant in the area of CBD and cannabis, explore CBD's potential in the brick-and-mortar space.

 

During the session, we'll cover the following:

 

•              What exactly is CBD?

 

•              What are the market opportunities?

 

•              What is the likely regulatory landscape? 

Speakers:

Managing Director and Senior Consumer Analyst
Goldman Sachs

Chair, Corporate and Securities Practice
Hoban Law Group

“Outlook Gives Back…” Meet Our Social Enterprise Partner: The USO of North Carolina

In this session, we will get to know more about the USO of North Carolina. Founded in 1941, they are the lead organization charged with supporting military servicemen and servicewomen in the state of North Carolina. Eleven percent of U.S. active-duty military forces call North Carolina home. With seven major military installations, North Carolina has the fourth-largest demographic of active- and reserve-duty components in the country.

The USO of North Carolina is an independent 501(C)(3) organization chartered by USO Arlington as a self-sustaining separate operating entity. USO of North Carolina is wholly reliant on funding from private grants, donations, corporate gifts and sponsorships, and fundraisers. It receives no direct funding from the national USO or from the government.

Join us to hear more about this incredible organization and how you can align your brand with this cause.

Speakers:

VP, Trade Development & Sponsorship Activation | Honorary Co-chair
Mars Wrigley

Vice President of Strategic Partnerships and Development | Guest Speaker
The USO of North Carolina

Presented By:
Mars Wrigley
Nestlé Waters North America
10+Speakers
400+Attendees